At Leash Mymba Rembe'y, Mymba Sã by Lance Francisco

At Leash Mymba Rembe'y, Mymba Sã by Lance Francisco is a highly esteemed winner of the very prestigious 2025 A' Design Award Brónse in Mymba Ryru Ñeñangareko Jejapo Competition Category.

BrónseMymba Ryru Ñeñangareko· 2025

At Leash Mymba Rembe'y, Mymba Sã

by Lance Francisco

Client: Lance Francisco

A' Design Award Brónse Winner in Mymba Ryru Ñeñangareko Category

25,116

Verified Award Winner

Verify Award Status for #169794

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About At Leash Mymba Rembe'y, Mymba Sã

At Leash ha'e peteĩ mymba rembe'y ha sã oñondivepa oñeguenohẽva mymba kuérape g̃uarã. Pe rembe'y ha pe sã ojejapo TPU rupive oñemboja'óva ao pytáre, oñeporavóva ipy'a mbaretégui, ijapyhoveha ha y ndaikatuiha oike hese. Mokõivéva orekove 3,8 sentímetro ipeteĩva, ha ko forma ipeteĩva omosarambi pe jopy oñondivepa mymba oñemyendáva oñemombyrykuévo. Ikuarusu 9 milímetro imbaretéva ombopyendáva ojejapo umi charm ojeguerekomíva g̃uarã, upéicha rupi peteĩ-teĩva ojeporavo kuaáta iporãva hese. Peteĩ jejokoha pyaʼe ohejáva oñemboja térã oñemboja jepe pyaʼeʼỹre. Pe jokoha ikatu oñemoĩporã oñegueraha hag̃ua po pýpe, tetyma pýpe térã ate rupive.

The Recognition

About the A' Design Award Brónse

At Leash Mymba Rembe'y, Mymba Sã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ At Leash Mymba Rembe'y, Mymba Sã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. At Leash Mymba Rembe'y, Mymba Sã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: at leash redefines pet accessories with its signature perforations, allowing for unparalleled customization through attachable charms. Crafted from premium, durable materials in sophisticated colorways, it blends aesthetics with function. The wide design ensures pet comfort and control, while the innovative snap buckle enables effortless fastening. Designed for discerning pet owners, at leash transforms everyday walks into a stylish expression of individuality.
Dimensions & Packaging: Collar: Adjustable length 25-50cm, Width 3.8cm. Leash: Length 2m, Width 3.8cm. Charm Holes: 9mm diameter, spaced 24mm apart. Material: TPU-coated webbing for durability, flexibility, and water resistance. Snap Buckle: Secure, easy-to-use fastening mechanism. Multi-Way Adjustable Handle: Designed for versatile carrying: handheld, waist-worn, or crossbody.
Tags: customizable pet collar, premium pet accessories, stylish dog leash, pet personalization, TPU-coated leash, snap buckle collar, wide collar comfort, adjustable leash handle, functional pet gear, juju holes
Production Technology: at leash is crafted using high-quality TPU-coated webbing, chosen for its durability, water resistance, and smooth, premium feel. The collar and leash feature precision-cut holes reinforced for structural integrity, ensuring lasting performance without compromising flexibility. The snap buckle mechanism is engineered for a secure yet effortless connection. Through multiple prototyping phases, we refined the balance between comfort, strength, and customizability, resulting in a product that elevates both function and style.
Design Challenge: The biggest challenge was integrating customization without sacrificing durability. Existing materials lacked both flexibility and strength, leading us to explore TPU-coated webbing for its resilience and premium feel. Engineering the juju holes to allow for easy charm attachment while maintaining the structural integrity of the collar required multiple iterations. Another challenge was designing an adjustable leash handle that adapts to different carrying styles while remaining sleek and intuitive.
Research: Our research identified gaps in the pet accessories market, particularly the lack of customizable leashes and collars. Competitor analysis and user feedback revealed existing products were too basic or purely functional, lacking personal expression. Testing with pet owners highlighted the need for style and practicality. Durability assessments led to TPU-coated webbing. The key insight was the demand for personalization, inspiring Juju holes for charm attachment. at leash combines thoughtful design, comfort, durability, and personalization.
Inspiration: at leash was born from the desire to merge high-end fashion with pet essentials, creating a product that reflects the owner's personal style while prioritizing pet comfort. Inspired by modular design and the way accessories personalize everyday items, the leash and collar system integrates effortless charm customization. Extensive research into ergonomics, materials, and contemporary aesthetics resulted in a product that is both functional and fashion-forward.
Project Duration: Development began in October 2024 in Shanghai, with multiple iterations to refine materials, durability, and user experience. Each prototype was rigorously tested for comfort, usability, and strength, ensuring the final design meets the highest standards of functionality and aesthetics.
Operation Flow: at leash is designed for ease of use and self-expression. The snap buckle allows pet owners to connect or remove the leash with a simple click. The wide collar provides a comfortable fit, distributing pressure evenly for added security. The Juju holes enable instant personalization: charms click in effortlessly, making each collar unique. The adjustable leash handle adapts to different carrying styles, ensuring both convenience and comfort. By blending function and style, at leash enhances every walk, creating a seamless experience for pets and owners.
Patents: Patent Pending. Xiamen CheWu Consulting Co., Ltd. 2024307446319. 2024. China.