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Heyday Center Ñemboheraite Empresagua by Sha Feng and Jiayi Lu

Heyday Center Ñemboheraite Empresagua by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.


FieroTa'ãnga· 2025

Heyday Center Ñemboheraite Empresagua

by Sha Feng and Jiayi Lu

Client: HEYDAY Center

A' Design Award Fiero Winner in Ta'ãnga Category

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The Design

About Heyday Center Ñemboheraite Empresagua

Heyday Center ha'e peteĩ ñemboheraite empresagua ojejapova'ekue peteĩ centro de entrenamiento-pe, omeĩva servicio kuéra rendimiento deportivo, rehabilitación ha jeporeka tetã ambuegua rehegua. Pe logo ojejapo peteĩ bandera opu'ãva ra'y, peteĩ apyra ojehechaukáva pe progreso sa'ỹi ha jejapouka teete. Pe letra H ojejapo mokõi mba'e simétrico número uno-gui, oñemoĩva forma positiva ha negativa-pe, ojehechauka hağua peteĩ punta jehupytýpe. Pe hovy ojeporu color principal-ramo ohechauka hağua pe razón, profesionalismo ha py'aguapy. Pe identidad ohechauka pe método centro-pegua, ojejeruvia porãva mba'ekuaarã (datos) rehe.

The Recognition

About the A' Design Award Fiero

Heyday Center Ñemboheraite Empresagua ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Heyday Center Ñemboheraite Empresagua ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Heyday Center Ñemboheraite Empresagua oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
HEYDAY is a training center founded by a team of national team physical coaches, sports marketers and professional athletes. It focuses on data-based professional sports performance, sports rehabilitation and international sports specialization. It provides one-stop sports performance, rehabilitation and study abroad support services to high-end customers, young sports study abroad groups and customers with rehabilitation needs.
Tags
Branding, Corporate Identity, Sports, Fitness
Design Challenge
The logo of HEYDAY Center is an upward flag, symbolizing the sports spirit of continuous progress and self-breakthrough.
Research
The H in the logo is composed of a symmetrical positive and negative number "1", which means reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Peak Fitness Center always uses professional data and the right way to reach the "peak".
Inspiration
The logo of HEYDAY Performance Center is a rising flag, symbolizing the sports spirit of continuous upward progress and self-breakthrough. The H in the logo is composed of a symmetrical positive and negative number "1", implying reaching the peak. Blue represents rationality, professionalism and calmness, representing that HEYDAY Performance Center always uses professional data and the right way to reach the "peak".
Project Duration
The project started in October 2024 in Suzhou, China and finished in December 2024 in Guangzhou, China.
Team Members
Creative Director:Sha Feng, Art Director: Jiayi Lu and Graphic Design: Lu Xiao.

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