Hot Wheels Monster Truck RC Mbojaráirã Ñemboguata Mombyrygua Adam Miller - Hot Wheels RC Design Team omba'apóva

Hot Wheels Monster Truck RC Mbojaráirã Ñemboguata Mombyrygua Adam Miller - Hot Wheels RC Design Team omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Pláta pegua Mba'e Ñembosarái Jejapo Ñeha'ã Categoría-pe.

PlátaMba'e Ñembosarái· 2025

Hot Wheels Monster Truck RC Mbojaráirã Ñemboguata Mombyrygua

Adam Miller - Hot Wheels RC Design Team -gua

Mba'eporuhára: Mattel Inc.

A' Design Award Pláta Rembiporuarã Mba'e Ñembosarái Categoría-pe

52,884

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #170982 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Hot Wheels Monster Truck RC Mbojaráirã Ñemboguata Mombyrygua Rehegua

Hot Wheels Monster Truck RC ha'e peteĩ mbojaráirã oñemboguatáva mombyry guive mba'yruraꞌy mbojaráirãme g̃uarã. Ko mboguataha ojejapo umi oikuaámava radio control ñembosaráipe ha avei umi oiporúva orekóva tekotevẽ iñambuéva oku'e ha ipoguýpe g̃uarã. Peteĩ votõ tuicháva omyandy pe stunt rembiapo. Umi mboguataha isãmbyhyrã tuicha ha ojehecha porã hese umi flécha hesakãva. Pe mboguataha ikatu ojejoko pópe, oñemosã peteĩ tukumbo'ípe, térã oñemoĩ peteĩ henda sỹi ári. Ijapopyre ojesegui tapicha rehe ojesarekóva diseño rape, ñeporandu mba'ekuaahárape ha jeipuru ha'ãha py'ỹi mitãnguéra ndive.

Jeguerohory

A' Design Award Pláta Rehegua

Hot Wheels Monster Truck RC Mbojaráirã Ñemboguata Mombyrygua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Hot Wheels Monster Truck RC Mbojaráirã Ñemboguata Mombyrygua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Hot Wheels Monster Truck RC Mbojaráirã Ñemboguata Mombyrygua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The new Hot Wheels Monster Truck RC Controller delivers the excitement of RC play to core fans, yet is inclusive of new users who may have a variety of unique mobility and dexterity needs.
Tuichakue ha Ñemyenyhẽ: 95mm x 42mm x 68mm (measured from the controller battery door to the thumbsticks).

The vehicle dimensions that will work with this controller vary, but will be included with models ~ 350mm long x 200mm wide x 200mm tall.
Ñe'ẽ Rape: accessibility, inclusivity, play, design, inclusive design, user centered design, human centered design, special needs, empower, fun
Ñeapopy Tecnología: Human Centered Design methodologies were employed to put Hot Wheels RC’s target users at the center of the design work. Extensive user-testing, idea iteration and additional validation practices were followed to ensure exciting RC play can be delivered to both existing audiences and users with special needs.
Diseño Jepy'apy: The challenge was to deliver exciting RC play that is easy and fun for all abilities. This meant maintaining fun and intuitive RC controls for existing Hot Wheels RC audiences while expanding usability to fans with a variety of mobility and dexterity needs. Understanding that not everyone plays the same way presents the challenge of identifying core barriers to play that exist for a wide range of users, and addressing them all inclusively. Challenge Accepted.
Ñesẽheka: The Accessible Play Challenge was launched across Mattel Design teams and was judged by Design leadership. Winning concepts, like the HW Monster Truck RC Controller, then entered into a Design Sprint phase, which required divergent brainstorming, interviews with subject matter experts, (in this case, special needs educators), and iterative testing with children with a variety of mobility and dexterity needs to refine and validate the design.
Inspiración: Mattel is celebrating its 80th Anniversary as the world’s most trusted toy and entertainment company, home to the world's biggest brands, like Hot Wheels, Barbie, Uno, and more. Mattel is driven to create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Understanding that not everyone plays the same way, Hot Wheels design and development teams have embarked on a mission to reimagine existing toys with inclusivity at the core, so the company can deliver on its purpose: empowering generations to explore the wonder of childhood and reach their full potential, for all.
Proyecto Ára Tuichakue: The project started in 2023 as an accessible toy design challenge. As a finalist in that challenge, the Accessible RC Controller concept then entered a robust design sprint and user testing phase to challenge assumptions, unlock innovation, and deliver play for ALL. The finished product will launch Fall 2025.
Mba'apo Rape: The inclusive Hot Wheels Monster Truck RC controller was designed to increase access to the joy of RC play to users with special needs. The stunt feature can be activated by pushing a single large button, the directional controls are large and with clearly indicated directional arrows. The controller can be attached by a lanyard and operated in hand, or placed against a flat surface, allowing for greater play accessibility.
Aty Rembiguái: Hot Wheels RC Design Team
Gerry Cody
Adam Miller
Sam Tsui
Melissa Scanlan
Amanda Verzini
Ta'ãnga Mba'eñemoneĩ: Image #1: Photographer Adam Miller, Hero Shot, 2025. Image #2: Photographer Adam Miller, Activation Shot, 2025. Image #3: Photographer Adam Miller, Supplemental Shot, 2025.
Video credits: Videographer Adam Miller, Accessible Controller, 2025.