Tels Cargo Marca Rekomarandu by Nargiza Usmanova

Tels Cargo Marca Rekomarandu by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 A' Design Award Fiero in Ñemomarandu Jejapo Competition Category.

FieroÑemomarandu· 2025

Tels Cargo Marca Rekomarandu

by Nargiza Usmanova

Client: TELS Cargo

A' Design Award Fiero Winner in Ñemomarandu Category

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Verified Award Winner
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Colors

The Design

About Tels Cargo Marca Rekomarandu

Tels Cargo ha'e peteĩ marca rekomarandu ojejapova'ekue peteĩ European empresa transporte automotivo cargo-pe oñemomba'eguáva. Ko logo oñongatu gueteri original tipografía, kolór paleta ha pallet symbol pytũ irundy-pe, upéicha ojeikuaave gueteri. Peteĩ elemento apopetéva ohechauka kuarahy ha tesape. Umi letra G ha O ñe'ẽ Cargo-pe oñembojoaju ojehechauka hag̃ua movimiento. Ko identidad ojeporu truck diseño-pe, calendario mbayrusu-pe, oficina rembiporu-pe, tarjeta jeguerohoryha-pe, y ryru-pe, bolsa-pe, aravo mbayrusu-pe, exhibición atyha-pe ha jopói-pe. Peteĩ paleta gris ha naranja oñemoĩ oipytyvõva peteĩ ata moderno ha profesional jehechakuaa.

The Recognition

About the A' Design Award Fiero

Tels Cargo Marca Rekomarandu ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Tels Cargo Marca Rekomarandu ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Tels Cargo Marca Rekomarandu oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk