Geneus DNA and Gatta Ñemuha Ryepy Ñemboheko, Kafe Ryepy After Design Living and Space Co.,Ltd. omba'apóva

Geneus DNA and Gatta Ñemuha Ryepy Ñemboheko, Kafe Ryepy After Design Living and Space Co.,Ltd. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2025 A' Design Award Pláta pegua Ogapype Jejapo Ñeha'ã Categoría-pe.

PlátaOgapype· 2025

Geneus DNA and Gatta Ñemuha Ryepy Ñemboheko, Kafe Ryepy

After Design Living and Space Co.,Ltd. -gua

Mba'eporuhára: After Design Living and Space Company Limited

A' Design Award Pláta Rembiporuarã Ogapype Categoría-pe

27,353

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #172873 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Geneus DNA and Gatta Ñemuha Ryepy Ñemboheko, Kafe Ryepy Rehegua

Geneus DNA ha Gatta ha'e peteĩ ñemuha ryepy heta mba'erã ojejapóva, ombojoajúva ADN ñeha'ã servisio maymáva peguarã peteĩ kafe ndive. Pe téra Gatta ou irundy ADN base A, C, G ha T-gui, ohechaukáva tesãi maymáva peguarã. Ko tembiapo oipuru mokõi koty ojoykére oĩva 6 por 5 metro, oñembyatývo 60 metro kuadrado. Peteĩ hendápe oñeme'ẽ ADN ñeha'ã, ambue hendápe katu oñeme'ẽ kafe. Stainless steel (fiérro potĩ), polikarbonato hesakãva, tape karẽ ha LED tesape sã ojapo peteĩ jehecha tenondevegua. Pe ñemohenda ijurujáva ogueraha umi ohóvape siénsia guive py'aguapy peve, ombohasy'ỹvo pe ñeha'ã ojejapóvo.

Jeguerohory

A' Design Award Pláta Rehegua

Geneus DNA and Gatta Ñemuha Ryepy Ñemboheko, Kafe Ryepy ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Geneus DNA and Gatta Ñemuha Ryepy Ñemboheko, Kafe Ryepy ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Geneus DNA and Gatta Ñemuha Ryepy Ñemboheko, Kafe Ryepy ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This interior concept integrates Geneus DNA’s personalized genetic services and GATTA Café, reflecting the brand’s innovation and accessibility. "GATTA" derives from the four DNA bases—A, C, G, T—symbolizing personalized health. Like DNA, the design adapts and merges functions dynamically, aligning with the brand’s focus on precision. Minimalist lines, clean details, and a futuristic palette express the brand’s ethos, connecting science with lifestyle.
Tuichakue ha Ñemyenyhẽ: The project consists of two adjacent units, each measuring 6x5 meters, totaling 60 square meters. One side houses Geneus DNA, offering personalized genetic testing services, while the other is GATTA Café, a lifestyle-driven coffee shop. Though distinct in function, both spaces are unified through design to make the experience feel less intimidating, creating a seamless blend of science and lifestyle.
Ñe'ẽ Rape: Retail Design, Geneus DNA, Gatta Cafe, Shop design, Store Design, After Design Living and Space, After Design Studio, Montfort del Rosario School of Architecture and Design, AAU
Ñeapopy Tecnología: The design uses stainless steel, transparent polycarbonate, and curved lines to create a sleek, modern aesthetic that immerses visitors into the world of GATTA. LED strip lighting enhances the futuristic vibe, while the open layout adds functionality and visual appeal. The aroma of expertly crafted coffee fills the air, enhancing the experience. Every element is designed to make customers feel as though they’ve stepped into a world of innovation, leaving them with a lasting desire to return.
Diseño Jepy'apy: The project faced several challenges: merging diverse functions in one space, balancing a bold brand vision with budget limits, and complying with strict mall rules such as height restrictions and visibility. We also had to ensure the design stood out without blocking nearby shops. New materials required on-site experimentation, and the client initially rejected the concept for feeling unwelcoming. With clear explanation and teamwork, we earned approval and completed the build within tight, nighttime-only hours.
Ñesẽheka: This research combined in-depth brand analysis with user behavior studies to craft a space where advanced health tech meets everyday familiarity. Using interviews, surveys, and customer journey mapping, we uncovered key barriers—intimidation, inaccessibility, and unfamiliarity. By integrating these insights, the design transforms a clinical service into a lifestyle experience, enhancing engagement, supporting business growth, and redefining how society interacts with personalized healthcare
Inspiración: Inspired by the potential of personalized health, we envisioned a space where advanced genetic science is reimagined through design. The idea began with the challenge of making DNA testing feel less intimidating. By pairing it with a familiar café experience and drawing from the futuristic themes of the film Gattaca, we created a concept that transforms scientific exploration into a bold, engaging spatial narrative that sparks curiosity and connection
Proyecto Ára Tuichakue: The store, located on the G-floor of Seacon Square Mall in Srinakarin, Bangkok, Thailand, began construction in November 2023 and was completed in December 2023, taking approximately one month. Positioned in the central void of the mall, the shop benefits from high visibility, making it an eye-catching spot for visitors. The strength of the branding and design is so impactful that the mall invited the store to occupy this prime location, aiming to drive foot traffic and attract customers to the mall. This second branch follows the success and strong interest of the first location.
Mba'apo Rape: This space operates as a dynamic fusion of two distinct functions—Geneus DNA store and GATTA Café—creating a seamless, interactive experience. The design transforms through adaptable layouts and precise material choices, guiding visitors from scientific discovery to lifestyle comfort. Key frames include the welcoming café area and the informative DNA zone, where customers engage in a personalized journey. The integration of technology, design, and ambiance ensures an optimized, memorable experience, fostering deeper engagement.
Patente-kuéra: After Design Living and Space Co.,Ltd., 2025
Aty Rembiguái: Interior designer: Mr. Vacharapon Saetung
Interior designer: Ms. Jittsuphang Virachditchaphong