Dreams Kuatia Ñembosarairã by Efsane Selin Erdogan

Dreams Kuatia Ñembosarairã by Efsane Selin Erdogan is a highly esteemed winner of the very prestigious 2026 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2026

Dreams Kuatia Ñembosarairã

by Efsane Selin Erdogan

Client: Studioefs

A' Design Award Brónse Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #173381

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dreams Kuatia Ñembosarairã

Dreams ha'e peteĩ kuatia ñembosarairã aty conceptual oikundahava mba'éichapa ojoaju arquitectura ha arte, ta'anga rupive omombe'úva mombe'upy. Peteĩteĩva kuatia ohechauka peteĩ tapicha katupyry apoharã ha ohechauka mba'éichapa temiandu apytu'ũgua oguata opaichagua tembiapokuéra rupive. Ko kuatia aty ojejapo ojeporu hag̃ua ñembosarái, ñembo'e ha ñemoha'anga hag̃ua. Peteĩha edición-pe oĩ Le Corbusier, Ludwig Mies van der Rohe, Rene Magritte ha Salvador Dali, ombojoajúva arquitectura modernista arte surrealista ndive. Umi 52 kuatia ojekuatia offset rupive kuatia carbon core 300 gsm rehe ha ojekytĩ peteĩteĩ die cut rupive. Pe irru ojejapo kuatia atã hatãvagui, oñeñuãva kuatia texturado-pe.

The Recognition

About the A' Design Award Brónse

Dreams Kuatia Ñembosarairã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Dreams Kuatia Ñembosarairã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Dreams Kuatia Ñembosarairã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreams Playing Card is a conceptual deck that unites architecture and art two refined expressions of imagination. Each card reintroduces a pioneering figure through visual storytelling, inviting users to explore how imagination evolves across disciplines. Designed as a multidisciplinary experience, the deck blends cultural heritage, play, and interaction into a design object that is made to be played, learned from, and displayed.The first edition features Le Corbusier, Mies van der Rohe, Rene Magritte, and Salvador Dali, where rational modernism meets surrealist imagination in a playful dialog.
Dimensions & Packaging: Deck Content: 52 cards
Card Size: 73 × 103 mm
Card Material: 300 gsm Koehler carbon core premium playing card paper
Promotional Booklet: 98 pages, A6 size (10.5 × 14.8 cm)
Box Dimensions: 18.2 × 14.4 cm
Color Variants: Available in 3 color options
Print Finish: High-durability, non-transparent matte surface
Tags: playing cards, architect, artist, cultural memory, multidisciplinary, narrative design, storytelling deck, play, learn, display, collectible series, playful learning
Production Technology: The cards are printed on 300 gsm carbon core playing card paper by Koehler, a premium German brand known for its high opacity and durability. This material is commonly used in professional grade decks for its flexibility and non transparency. Produced using offset printing, each card is individually die cut. The box is made from rigid cardboard and wrapped in custom designed textured paper for a refined finish.
Design Challenge: The main challenge was to create a concept that contributes to collective memory through design. I observed short attention spans and explored learning through play for adults. Another challenge was curating iconic figures with strong contrasts like modern architecture and surrealism. Ensuring long-lasting paper quality was also critical. These very challenges ultimately defined the project’s originality.
Research: The research began with imagining the artists and architects of the Bauhaus era as friends, even though they did not live in the same period. Based on the principles of art, craft, and architecture from that time, the process involved exploring their most significant projects and symbols from their lives through collage techniques. This approach helped us understand their creative processes and shape the design of Dreams Playing Cards.
Inspiration: Dreams Playing Cards was born from a desire to make the memory of architecture and art more accessible and interactive. The project aims to build a contrasting dialogue between the rational minds of architects like Le Corbusier and Mies van der Rohe, and the surreal visions of artists like Salvador Dali and Rene Magritte placing the transformative power of imagination at its core. It offers a collectible experience where thought turns into play and visual narrative.
Project Duration: The project began in November 2024 in Izmir, Turkey, and was launched for sale in April 2025. It combines architects and artists with collectible design to create an interactive and educational experience.
Operation Flow: The Dreams Playing Cards deck is designed for both intellectual and tactile engagement. Users interact with the deck card by card, discovering characters that bridge art and architecture. The experience encourages users to reflect on each card's symbolism, engage in conversations, and learn through play. The cards foster deeper exploration of cultural memory and creative imagination, turning the act of learning into an interactive, shareable, and enjoyable experience.
Team Members: Efsane Selin Erdogan
Ismail Sertac Yılmaz