Coffee Machine Ta'anga Kuatia Jehechauka Tuichavéva by Edward Lu

Coffee Machine Ta'anga Kuatia Jehechauka Tuichavéva by Edward Lu is a highly esteemed winner of the very prestigious 2026 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2026

Coffee Machine Ta'anga Kuatia Jehechauka Tuichavéva

by Edward Lu

Client: Lumine

A' Design Award Fiero Winner in Ta'ãnga Category

4,860

Verified Award Winner

Verify Award Status for #175312

View at A' Design Award Press Release Award Badge

Colors

The Design

About Coffee Machine Ta'anga Kuatia Jehechauka Tuichavéva

Coffee Machine ha'e peteĩ aty ta'anga kuatia jehechauka rehegua ojejapóva peteĩ kafe apoha aty peguarã. Ko'ã kuatia jehechauka oñemomombyry umi tekove vy'arã ra'anga ojepurúvagui kafe apoha ñemoherakuãme, ha omaña hikuái tembiasakue yma guare ha Alemania mba'apokuaa injeniería rehegua rehe. Peteĩ mba'erendy raype ombojoaju yma guare ko'ágã ndive opa ta'angápe. Irundy producto aty oñeme'ẽ irundy ñe'ẽngue: industria vore, tecnología pyahu, yvóra rechaukaha herakuãva, ha injeniería rembiapo hechapyrãva. Umi engranaje, circuito chip, arquitectura michĩva ha arapy mbyjaita ojepuru ta'anga rechaukaharã. Umi ta'anga ojejapo ha oñemoha'anga 3D software rupive.

The Recognition

About the A' Design Award Fiero

Coffee Machine Ta'anga Kuatia Jehechauka Tuichavéva ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Coffee Machine Ta'anga Kuatia Jehechauka Tuichavéva ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Coffee Machine Ta'anga Kuatia Jehechauka Tuichavéva oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The history of coffee machines dates back to the early 1900s. The theme of the visuals is the conveyance of German engineering excellence and its enduring legacy spanning over a hundred years.

To make the products stand out, the design diverged from the conventional communication approach that emphasizes a leisurely lifestyle, commonly seen in coffee maker promotions, by focusing on creativity rooted in the long-standing heritage and distinctive German engineering excellence.
Dimensions & Packaging: The original posters were designed at 3634px x 2045px, 72 dpi.
Tags: Graphic Design, Key Visual, Advertisement Design, Poster
Production Technology: The scene is built and rendered in 3D softwares including 3DS and Rhino, and refined in Photoshop.
Design Challenge: The most challenging part was balancing the products' heritage with a modern, youthful expression and conveying the core product value precisely through visual metaphors.

The challenge lies in striking a balance between technical precision (e.g., chip structure) and emotional appeal (e.g., "world flavors") to fulfill both functional and cultural expectations of coffee machine users.
Research: Through research on varieties of coffee from around the world, we gained a deeper understanding of coffee and its machines. This allowed us to categorise four series into four unique themes: industrial components, technological innovations, global landmarks, and engineering marvels, infusing each line with a distinct identity while effectively differentiating their features and tiers.
Inspiration: The visual concept features a beam of light stretching from the past to the present, connecting history with modernity.

EQ300 transitions from ancient mechanics to today's refined craftsmanship.

EQ500 evolves from early integrated circuits to modern chips.

EQ700 journeys from the ancient Roman Colosseum to the modern Sydney Opera House.

EQ900 showcases the progression from one of the first coffee machines in the early 1900s to today's advanced countertop machine.
Project Duration: The project started in December 2024 and ended in April 2025.
Operation Flow: Visual symbolism is used in the designs:
Gears and circuit chips metaphorically represent "Hardcore Smart Extraction".
Miniature architectural landscapes symbolize "Global Flavors".
Cosmic planets embody "Premium Futurism".

The design uses layered narrative approach. A tiered storytelling structure links product offerings and attributes, strengthening the "Tech-Culture-Future" narrative arc.

Using multi-scale visuals (micro to macro), the design honors German craftsmanship and reimagines future coffee experiences, bridging technical precision with creative storytelling.
Team Members: Creative Director: Edward Lu
Planner: Penn Pan
Project Management: Cindy Li
3D Designers: Shihao Sun and Qi Qian