The Fulcrum Empresa Rechaukaha Visual Sistema by Shenzhen Lightcone Design Co., Ltd.

The Fulcrum Empresa Rechaukaha Visual Sistema by Shenzhen Lightcone Design Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2026

The Fulcrum Empresa Rechaukaha Visual Sistema

by Shenzhen Lightcone Design Co., Ltd.

Client: Shenzhen lightcone design Co., Ltd

A' Design Award Fiero Winner in Ta'ãnga Category

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Colors

The Design

About The Fulcrum Empresa Rechaukaha Visual Sistema

Fulcrum ha'e peteĩ sistema rechaukaha visual ojejapóva peteĩ empresa diseño rehegua peguarã. Ko sistema oñemopyenda pe "cono de luz" rehe, peteĩ modelo espacio-tiempo rehegua física-pe, ha avei giroscopio rehe. Giroscopio ohechauka pyʼaguapy hyepypegua, ha pe cono de luz katu ohechauka opaichagua tembiapo pyahu ikatúva ojejapo. Ojeporu peteĩ sa'y kuéra hũ, morotĩ ha pytã; hũ ohechauka jepy'amongeta lógico, morotĩ ohechauka diseño ipotĩva, ha pytã katu ohechauka mborayhu tembiapóre. Avei ojejapo peteĩ aty póster rehegua peteĩ tembiapo spray sa'y tridimensional rupive, ojejapo hag̃ua ta'anga hetaicha oñemboʼypýva. Peteĩteĩ póster ipe 1000 mm ha ijyvate 1800 mm.

The Recognition

About the A' Design Award Fiero

The Fulcrum Empresa Rechaukaha Visual Sistema ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ The Fulcrum Empresa Rechaukaha Visual Sistema ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. The Fulcrum Empresa Rechaukaha Visual Sistema oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The visual identity system for LCX Design, inspired by the light cone concept and the gyroscope, establishes a recognizable brand image with deep philosophical significance. The gyroscope and the light cone, as the key visual elements, respectively symbolize powerful inner steadiness and boundless expansion of creativity. Its combination with a unified, contrasting color scheme of black, white, and red embodies the core philosophy of design bridging cultural barriers between east and west.
Dimensions & Packaging: Poster size: 1000mm W × 1800mm H
Tags: Corporate Visual Identity System, Light Cone Spacetime Model, Gyroscope, Reality and Imagination, Visual Impact
Production Technology: The poster series employs the latest 3D spray painting process to create layered graphics, highlighting the theme and achieving a clear visual hierarchy.
Design Challenge: The challenge was turning abstract physics into tangible brand design. To address that, the design team has organically blended the silhouette and dynamic motion of the gyroscope with the light cone through fluid planes. The design was then strategically adapted. For example, the visual narrative of a gyroscope remaining vertical on uneven ground suggests the brand adheres to its design ethos and professionalism. This naturally conveys the brand philosophy and preserves the essence of physics.
Research: This visual identity system for LCX Design harmonizes brand recognition, scientific philosophy, and global adaptability. Inspired by the brand mission of design as the bridge and spacetime concept represented by the light cone, it embodies a commitment to transcending cultural boundaries and connecting east and west. At the same time, the system incorporates the gyroscope, a symbol of stable physical motion, highlighting the powerful inner steadiness of the brand amid the global landscape.
Inspiration: The gyroscope, known for its ability to maintain stability during high speed spins or under environmental disturbances, symbolizes powerful inner steadiness of LCX Design, which upholds its design ethos and professionalism amid the tide of globalization, undeterred by cultural interference. The light cone, a spacetime model in physics, represents ultimate boundaries for event propagation, suggesting boundless possibilities of design innovation and exploration of cross disciplinary design
Project Duration: The work was exhibited in Media Space of Shenzhen lightcone design Co., Ltd. from April 30, 2025 to June 2, 2025.
Operation Flow: The system mainly utilizes the brand colors, of which black symbolizes logical thinking, white represents pure design, and red conveys passion and energy, leading to a minimalist yet visually striking style that perfectly blends rationality and emotion.
The poster series of Exploring the Frontiers of Design features the linear trajectories of the gyroscope, 2D and 3D designs, and contrasting colors, balancing stability with dynamism to express the idea of bridging the real and the imagined.
Team Members: Haoyu Yang