Jiangnan Collection Techaukaha Rehegua Ñemohenda Rui Deng omba'apóva

Jiangnan Collection Techaukaha Rehegua Ñemohenda Rui Deng omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2026

Jiangnan Collection Techaukaha Rehegua Ñemohenda

Rui Deng -gua

Mba'eporuhára: Universiti Putra Malaysia

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

7,808

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #179905 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Jiangnan Collection Techaukaha Rehegua Ñemohenda Rehegua

Jiangnan Collection ha'e peteĩ techaukaha rehegua ñemohenda oñemoheñóiva China sur gotyogua táva y rembe'ygua rehe ojepy'amongetávo. Ko diseño ombopyahu jey óga apopyre ymaguare, ysyrykuéra ha ára ha ára jehecha umi taha'eha'éva geométrico ñemohenda ha peteĩ sistema sa'y pyahu rupive. Ta'anga arandu rehegua oñemoambue peteĩ sistema gráfico ikatúva okakuaa ha oñemomýiva umi mba'e jeporupyrãme, ha'éva umi pañuelo seda, kuatia vaso, kuatiañe'ẽ techaukaha ha imán heladera-pe g̃uarã. Ko tembiapo ojejapo peteĩ ta'anga digital apopy rupive ha oñembosako'i CMYK-pe oñemonguatia porã hag̃ua. Ojeipota pe tetã rehegua mba'ekuaa ymaguare oiko peteĩ vore ára ha ára jeikove pyahúgui.

Jeguerohory

A' Design Award Brónse Rehegua

Jiangnan Collection Techaukaha Rehegua Ñemohenda ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Jiangnan Collection Techaukaha Rehegua Ñemohenda ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Jiangnan Collection Techaukaha Rehegua Ñemohenda ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Jiangnan Collection is a contemporary visual identity inspired by the poetic landscapes of southern China. It reinterprets traditional water-town architecture, rivers, and everyday life through a modern compositional language and color system. The design transforms cultural imagery into a scalable visual system for lifestyle products such as silk scarves, paper cups, bookmarks, and souvenirs.
Tuichakue ha Ñemyenyhẽ: The core artwork was created at a master resolution of 3600 × 3600 pixels at 72 DPI in CMYK color mode. The visual system is scalable and adaptable to multiple product formats. Standard application sizes include silk scarves at 900 × 900 mm, paper cups at 90 × 140 mm (wrap layout), bookmarks at 50 × 150 mm, and fridge magnets at 60 × 80 mm. All outputs follow ISO print standards to ensure consistent reproduction quality.
Ñe'ẽ Rape: Jiangnan culture, cultural illustration, modern Chinese design, visual identity, souvenir design, lifestyle products, graphic system, heritage reinterpretation
Ñeapopy Tecnología: The design was created using a digital illustration workflow based entirely on Adobe Photoshop. The composition was developed through layered construction, modular deconstruction of traditional forms, and geometric abstraction to reinterpret architectural and landscape elements into a contemporary visual language. Color grading and tonal harmony were refined through adjustment layers and blending modes. High-resolution, print-ready files were prepared in CMYK to ensure accurate reproduction for silk scarves, paper cups, bookmarks, and souvenir products.
Diseño Jepy'apy: The main challenge of this project was balancing cultural authenticity with contemporary visual appeal. Translating traditional Jiangnan architecture and poetic landscapes into a modern graphic system required careful deconstruction and restructuring of classical forms without losing their cultural meaning. Another challenge was ensuring visual consistency and scalability across multiple product formats. Technical limitations in color reproduction and print compatibility were addressed through iterative testing and color calibration. The project required resolving tensions between heritage preservation, modern aesthetics, and industrial feasibility.
Ñesẽheka: Jiangnan Collection reinterprets the poetic landscapes of Southern China through a contemporary lens. By deconstructing water-town architecture and river rhythms into a modern geometric and color system, the design revitalizes regional heritage. This scalable visual identity seamlessly adapts to lifestyle products, from silk scarves to stationery, bridging traditional aesthetics with modern daily life.
Inspiración: Jiangnan Collection was inspired by the poetic landscapes of southern China and the desire to reinterpret traditional water-town culture for contemporary life. The project draws from classical Chinese architecture, riverside scenes, and everyday local imagery, translating them into a modern visual language through geometric composition and color design. The motivation was to bridge heritage aesthetics with modern lifestyle products, making cultural memory more accessible.
Proyecto Ára Tuichakue: The project started in March 2025 in Shaoxing, China, and was completed in June 2025. The design development, visual research, and digital production were carried out by the design team, and the final artworks were prepared for application across multiple lifestyle products, including silk scarves, paper cups, bookmarks, and souvenir items.
Mba'apo Rape: Users experience the design through everyday objects such as silk scarves, paper cups, bookmarks, and fridge magnets. The visual elements guide the eye through layered landscapes, creating a calm, story-like flow inspired by traditional water towns. As the design appears across different products, it transforms daily activities into moments of cultural reflection. The interaction encourages emotional connection, allowing users to engage with heritage aesthetics while enjoying modern lifestyle rituals.
Patente-kuéra: Copyrights belong to Deng Rui and Zhang Chencan, 2025.
Aty Rembiguái: Designer：Deng Rui
Ta'ãnga Mba'eñemoneĩ: Image #1: Illustrator Deng Rui
Image #2: Illustrator Zhang Chencan
Image #3: Illustrator Deng Rui
Image #4: Illustrator Zhang Chencan
Image #5: Illustrator Deng Rui