Huashan Rock Art Festival Festival Ta'anga Rechaukaha Lin Shi, Yan Huang and Hongmei Wu omba'apóva

Huashan Rock Art Festival Festival Ta'anga Rechaukaha Lin Shi, Yan Huang and Hongmei Wu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2026

Huashan Rock Art Festival Festival Ta'anga Rechaukaha

Lin Shi, Yan Huang and Hongmei Wu -gua

Mba'eporuhára: Zhejiang Sci-Tech University

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

8,704

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #180050 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Huashan Rock Art Festival Festival Ta'anga Rechaukaha Rehegua

Huashan Rock Art Festival ha'e peteĩ ta'anga rechaukaha apopyre peteĩ arete arandu rekópe g̃uarã Chongzuo, Guangxi, China-pe. Ko rechaukaha ombojere umi ta'anga ymaguare Huashan itaguy ta'anga rendágui ta'anga geométrico isãsóvape. Peteĩ sa'y hũ ha morotĩ reheve ha ape havẽva omomandu'a ita rehe ojehaíva ha ita ituja pyréva. Umi kuatia ta'anga ojejapo yvyakãme ha oñembo'ýva hendápe, imichĩva ojehaívape g̃uarã ha tuichaitéva okápe ojehechaukávape g̃uarã. Umi mba'e ojehaíva oiporu mba'erepy ojeporujeýva ha tinta ka'avógui ijapopyréva. Hembipota ha'e omohesakã ha omboja'o umi yma guare mba'ekuaa ko'ag̃agua ohechávape g̃uarã.

Jeguerohory

A' Design Award Brónse Rehegua

Huashan Rock Art Festival Festival Ta'anga Rechaukaha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Huashan Rock Art Festival Festival Ta'anga Rechaukaha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Huashan Rock Art Festival Festival Ta'anga Rechaukaha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This project is a contemporary visual identity system for the Huashan Rock Art Festival, which transforms ancient pictographs into minimalist graphics using a black and white color scheme to evoke archaeological stone rubbings. Its strength lies in systematically balancing archaeological authenticity with modern visual communication, creating a universal and accessible visual language. The design establishes a new paradigm for cultural preservation through innovative design thinking, making ancient heritage dynamically relevant while preserving its spiritual essence.
Tuichakue ha Ñemyenyhẽ: For design/small posters:

Horizontal (landscape): 370mm (width) x 210mm (height)

Vertical (portrait): 210mm (width) x 297mm (height)

For larger outdoor displays:

Horizontal (landscape): 1200mm (width) x 680mm (height)

Vertical (portrait): 600mm (width) x 900mm (height)
Ñe'ẽ Rape: Art Festival, Huashan, Exhibition Branding
Ñeapopy Tecnología: The design employs principles of the International Typographic Style, utilizing a monochromatic palette and geometric simplification to translate ancient motifs into contemporary graphics. Textured treatments mimic weathered rock surfaces, while hierarchical arrangements on stacked stones replicate original ceremonial compositions. The digital-first approach ensures versatility across media, with physical applications incorporating recycled materials and plant-based inks to align with sustainable practices.
Diseño Jepy'apy: The greatest challenge was balancing archaeological authenticity with contemporary visual communication. Internally, we navigated historical complexities—interpreting 2000-year-old pictographs with limited contextual records—and social expectations of making heritage resonate across generations. Externally, constraints included materializing the design sustainably (sourcing recycled materials, plant-based inks) and ensuring digital adaptability while preserving the tactile essence of rock art. Overcoming these required a methodology that transforms ancient motifs into a universal visual language without oversimplifying cultural significance.
Ñesẽheka: Type of Research: Cultural visual translation and brand communication
Objectives: To explore how prehistoric, non-verbal cultural heritage such as Huashan rock art can be transformed into a visual language accessible to contemporary audiences.
Methodology: Image analysis, symbol deconstruction, and graphic experimentation were used to reorganize figures, rhythms, and spatial relations from the original rock art.
Tools: Graphic design software, visual analysis, and layout prototyping.
Participants: General public and non-specialist viewers.
Results: The study shows that reducing textual explanation while emphasizing visual rhythm lowers cultural interpretation barriers.
Insights & Impact: The project offers a transferable approach for visual communication of cultural heritage in modern contexts.
Inspiración: The inspiration stems from the desire to bridge the temporal and cultural divide between contemporary audiences and the 2,000 years old Huashan Rock Art, a UNESCO World Heritage site. The project was motivated by the need to make ancient cultural heritage emotionally resonant and visually accessible to modern viewers, while preserving its authentic significance. The design draws inspiration from the ritual scenes and stacked stone compositions of the original rock art, reinterpreting them through a minimalist and systematic visual language.
Proyecto Ára Tuichakue: The project was developed between February 2025 and November 2025. Research and design were conducted at Zhejiang Sci-Tech University. The project is based on the Huashan Rock Art site in Chongzuo, Guangxi, China, and was produced as a visual communication proposal for the Huashan Rock Art Festival.
Mba'apo Rape: This poster series translates the visual logic of Hua shan rock art into a contemporary graphic language. Viewers do not need prior historical knowledge; meaning emerges through observation. Symbols are enlarged, fragmented, and re-composed to guide the eye across the surface. Through contrast, repetition, and negative space, the posters simulate the act of discovering images on a cliff, turning viewing into a slow, participatory reading experience that strengthens cultural memory through visual engagement.
Aty Rembiguái: Team Leader: Xuguang Zhu
Team Leader: Chao Yang
Designer: Lin Shi
Designer: Linlong Qin
Designer: Yilin Wang
Designer: Ying Xu
Designer: Yaying Mao
Designer: Mengsheng Wang
Designer: Yichen Zhu
Designer: Yan Huang
Team Leader: Hongmei Wu
Ta'ãnga Mba'eñemoneĩ: Image #1: Creator Lin Shi, Vertical Poster of Huashan Rock Paintings, 2025.