PatchU Marca Rechaukaha, Ta'anga Apopyre Diseño by Chungsheng Chen, Enyang Chen and Wanyun Lo

PatchU Marca Rechaukaha, Ta'anga Apopyre Diseño by Chungsheng Chen, Enyang Chen and Wanyun Lo is a highly esteemed winner of the very prestigious 2026 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2026

PatchU Marca Rechaukaha, Ta'anga Apopyre Diseño

by Chungsheng Chen, Enyang Chen and Wanyun Lo

Client: Tainan University of Technology/Product Design Department

A' Design Award Fiero Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #180916

View at A' Design Award Press Release Award Badge

Colors

The Design

About PatchU Marca Rechaukaha, Ta'anga Apopyre Diseño

PatchU ha'e peteĩ marca ha ta'anga apopyre diseño rembiapo omoambuéva ao rembyre ojepurúva tupa aópe guare vichito vellúdo ha jeporupyrã opa árape g̃uarãva ramo. Umi ao ojeporavo ituichakue, ijepokoha ha isa'y rupive, upéi oñembovu ta'anga irũ mbaretépe ojepurúvo patrones ikatúva oñemoambue. Umi kytĩngue ojehecháva ha patchwork opyta marca rechaukaha rehegua ramo, upévare peteĩteĩva apopyre iñambue michĩmi ambuégui. Pe ryru ha ta'anga oikuaauka moõguipa ou umi mba'e ojeporúva. Pe jehupytyrã ha'e ome'ẽ jey umi ao rembyrépe tepy pyahu ha peteĩ tenda hakuvéva opa ára rekovépe.

The Recognition

About the A' Design Award Fiero

PatchU Marca Rechaukaha, Ta'anga Apopyre Diseño ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ PatchU Marca Rechaukaha, Ta'anga Apopyre Diseño ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. PatchU Marca Rechaukaha, Ta'anga Apopyre Diseño oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A circular design brand that transforms leftover bedding fabrics into character IP series based plush toys and lifestyle accessories, establishing a new business model for company by converting surplus materials into value added products. Rather than focusing solely on material reuse, it highlights healing, companionship, and emotional value. Sewing traces and patchwork logic, and imperfect connections shape the visual identity, making each piece unique and sustainability part of everyday life.
Tags: Branding, Circular Design, Upcycled Leftover, Plush Toy, Character IP Economy.
Production Technology: PatchU is realized through existing bedding manufacturing capabilities, reintroducing leftover fabrics that cannot return to mass production as the brand’s core material. Fabrics are sorted by size, texture, and tone, then transformed into plush companion products using flexible patterns. Visible stitching and patchwork are intentionally preserved as brand features. Through small-batch making and manual adjustment, each piece retains natural variation, allowing production to reflect PatchU’s values of warmth, imperfection, and individuality while ensuring a consistent and authentic brand experience.
Design Challenge: The main challenge for PatchU was avoiding being perceived as merely an eco or recycled-material brand. Leftover fabrics are often associated with low value, making it difficult to build emotional connection and trust. In addition, variations in fabric size, color, and texture challenged product consistency. Rather than hiding these imperfections, PatchU embraced them as brand characteristics. Through patching, stitching, and a gentle visual language, the brand reframed difference as individuality, shifting attention from material origin to emotional companionship and redefining how circular brands are perceived.
Research: PatchU approaches brand and product design by rethinking how leftover fabrics from the bedding manufacturing process can be transformed into everyday objects that people feel comfortable using, connecting with, and keeping as long-term companions. The brand treats these leftover materials as unfinished elements, giving them new roles and emotional meaning through patching, stitching, and reassembly. As the brand evolves, PatchU reflects on people’s expectations of healing, companionship, and everyday objects, translating these feelings into gentle forms, a recognizable visual system, and an approachable brand tone. Feedback shows that compared to direct environmental messaging, people are more likely to understand and accept circular values through feelings of being cared for and accompanied. With emotion at its core, PatchU creates a brand experience where sustainability naturally becomes part of everyday life and is felt rather than explained.
Inspiration: The name is derived from patch, meaning repair and reconnection, reflecting the reuse of leftover bedding fabrics. The letter U represents you, linking the act of repair with the person being cared for. Beyond material regeneration, the name expresses emotional connection and companionship. It embodies sustainability, healing, and vitality, transforming repair into a gentle, human centered experience rooted in everyday life.
Project Duration: The PatchU brand was conceived and planned in November 2025, with the development of the overall brand direction and product concepts initiated at the same time. In January 2026, the design of the IP characters began, gradually completing character definition and visual expression. In February 2026, the PatchU trademark and related intellectual property were formally filed, establishing a foundation for brand identity and future applications.
Operation Flow: PatchU collects leftover fabrics from bedding production and reorganizes them by texture and tone before redesigning them into simplified plush and companion products. Through patching and stitching, fabrics are transformed into warm, character-driven objects, with visible seams becoming part of the story. Interaction goes beyond use, as products are meant to be hugged, carried, and lived with. Through packaging and visual storytelling, PatchU helps users understand the meaning behind each piece, turning leftover materials into emotional connections and more meaningful everyday experiences.
Patents: Copyright belongs to acdesign associates International Co.,Ltd.
Trademark (2026) Trademark Holder: Caliphil Enterprise Co., Ltd.
Team Members: ChungSheng Chen
EnYang Chen
WanYun Lo
TingYuan Lin
Tainan University of Technology/ Product Design Department
acdesign associates International Co.,Ltd
Caliphil Enterprise Co., Ltd.
Image Credits: Image#1~#5: acdesign associates International Co., Ltd.