Kokorozashi Mirror Empresa Rechaukaha Mba'erechauka by Unou Jikenn, Inc.

Kokorozashi Mirror Empresa Rechaukaha Mba'erechauka by Unou Jikenn, Inc. is a highly esteemed winner of the very prestigious 2026 A' Design Award Brónse in Ñemomarandu Jejapo Competition Category.

BrónseÑemomarandu· 2026

Kokorozashi Mirror Empresa Rechaukaha Mba'erechauka

by Unou Jikenn, Inc.

Client: Mitsui & Co., Ltd.

A' Design Award Brónse Winner in Ñemomarandu Category

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Verified Award Winner

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Colors

The Design

About Kokorozashi Mirror Empresa Rechaukaha Mba'erechauka

Kokorozashi Mirror ha'e peteĩ mba'erechauka ojejapóva Mitsui & Co., Ltd. rechaukaha rehegua. Ko mba'erechauka oñemoĩ peteĩ estación rapére oñembojoajúva pe empresa rendateépe. Umi ta'anga ohechauka mba'apohárape ha mba'apoha rendápe, ha'éva pa mba'apo aty rechaukaha. Kuatiañe'ẽ ojehai po rupive ojemoĩva umi ta'anga ári ohechauka peteĩteĩva aty rembipota. Peteĩ itaverarecha oĩ pe tape apýpe ha ogueraha pe marandu It all begins with Kokorozashi. Umi omañáva ohecha ijehegui ra'anga pe marandu ndive, upéva oipepirũ chupekuéra ojepy'amongeta hag̃ua ijehe.

The Recognition

About the A' Design Award Brónse

Kokorozashi Mirror Empresa Rechaukaha Mba'erechauka ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Kokorozashi Mirror Empresa Rechaukaha Mba'erechauka ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Kokorozashi Mirror Empresa Rechaukaha Mba'erechauka ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This display visually expresses the roles and values of each business division, based on Mitsui & Co.'s brand tagline: It all begins with Kokorozashi. Unique to this display is the use of mirrors. The use of an innovative display mirror with the theme It all begins with Kokorozashi provides employees with a unique opportunity to reflect on their own aspirations in the context of their work. And it also shows other passersby that Mitsui & Co. is a company that values its people's aspirations.
Dimensions & Packaging: Mirror Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Business Unit Signage: Width 1377 mm x Depth 3 mm x Height 1030 mm.
Tags: OOH, Out of home, Advertising, CI, Corporate Identity, Signboard, Station sign, Mirror
Production Technology: This PR display can communicate a variety of messages reinforcing the overall theme of Kokorozashi. The layout is unified so the different messages are easy to read. By using handwriting, the concept is personalized and individualized.
Design Challenge: The greatest challenge was inspiring Mitsui & Co. employees to reflect on their own Kokorozashi. Conventional signage offers merely a passive viewing experience. However, by having viewers superimpose their reflections over the concept It all begins with Kokorozashi displayed on a mirror, we created a natural catalyst for them to question their own aspirations. This transformed a one way message into an interactive experience.
Research: To visualize the brand tagline Kokorozashi, we expressed the aspirations of Mitsui & Co.'s 10 business divisions through handwritten messages. The aim was to convey that the company values personal aspiration, and to communicate the diverse range of its businesses. We developed a spatial design featuring the brand tagline on mirrors and the aspirations of the business divisions, reconstructing the station passage into a narrative space for visitors to experience the corporate values.
Inspiration: As a global trading and investment company, Mitsui & Co. faces the challenge that its wide range of businesses makes it difficult for many people to understand what exactly it is and its people do. Images of employees and workplace scenes are overlaid with messages articulating the Kokorozashi of each business division, followed by the reflection of the person looking into the mirror and the message. It symbolizes the inner drive needed to turn aspirations into reality.
Project Duration: Published: August 28, 2025 to Present in Tokyo, Japan.
Operation Flow: The placement of the displays is arranged according to the natural flow of traffic to maximize impact. There are messages from 10 different employees one after the other. The brand tagline comes last in the mirror. This allows passersby to get a sense of each business division's aspirations. The mirror and its message make a connection to them personally, to their own lives. It all begins with Kokorozashi.
Team Members: Art Director: Daichi Takizawa
Graphic Designer: Daichi Takizawa
Photo Editor: Akira Sudo
Photographer: Fumio Doi
Photographer: Takumi Ota
Producer: Masayo Tachibana
Producer: Yuki Ito
Producer: Shiori Kusabe
Planner: Shota Takei
Planner: 502 Tanaka
Planner: Kurumi Kamata
Media Agency: Metro Ad Agency Co., Ltd.
Creative Director: Kashiwa Sato
Image Credits: Images 1 to 5: Photographer Takumi Ota.
Video Credits: Director, Cinematographer and Editor Yuki Nobue.