Zona Primary Function: Marandu apopy ha mbaʼyru apesã by Cansu Dagbagli Ferreira

Zona Primary Function: Marandu apopy ha mbaʼyru apesã by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2026 A' Design Award Pláta in Ñemomarandu Jejapo Competition Category.

PlátaÑemomarandu· 2026

Zona Primary Function: Marandu apopy ha mbaʼyru apesã

by Cansu Dagbagli Ferreira

Client: Cansu Ferreira

A' Design Award Pláta Winner in Ñemomarandu Category

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Colors

The Design

About Zona Primary Function: Marandu apopy ha mbaʼyru apesã

Book Text: Zona haʼe Angola pegua hard seltzer ñepyrũ, omoirũva tetãygua mbaʼe teete ange aragua jeporãreka ndive, oguerekóva peteĩ marandu rerakuã oñembopypukúva Huambo ykua ha Okavango ysyry rehe. Ko apopy oñemboja peteĩ ange aragua, mbarete jeporãreka rehe, oiporúva yvaʼa sa peteĩchagua ha taʼanga geometriko-kuéra ombojeroviávo techa. Peteĩ tembiapoite logotipo omoĩ ipype y jeapaʼã kañymby, ohechaukáva tekove yvyte ha ysyrykuéra syry. Ombojoaju rupi sa hesakã porãva peteĩ techaukaha morotĩ, mopotĩva ndive, Zona omeʼẽ peteĩ techa pyahu, omopuʼãva ñeʼã, omombaʼeguasúva iñepyrũ rape pyahu, jeporãreka renondegua resa rupive.

The Recognition

About the A' Design Award Pláta

Zona Primary Function: Marandu apopy ha mbaʼyru apesã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Zona Primary Function: Marandu apopy ha mbaʼyru apesã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Zona Primary Function: Marandu apopy ha mbaʼyru apesã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
Dimensions & Packaging: Aluminium 330 ml drink cans
Tags: drink, alcohol, colorful, cocktail, angola, fruits
Production Technology: Design printed directly on the cans with Pantone system inks.
Design Challenge: The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
Research: Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
Inspiration: The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
Project Duration: 6 months, Angola, USA and France
Operation Flow: The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.