Sprouties Primary Function: Marandekoteĩ Réra (Brand Identity) by Studio Matte is a highly esteemed winner of the very prestigious 2026 A' Design Award Brónse in Ñemomarandu Jejapo Competition Category.

BrónseÑemomarandu· 2026

Sprouties Primary Function: Marandekoteĩ Réra (Brand Identity)

by Studio Matte

Client: Studio Matte

A' Design Award Brónse Winner in Ñemomarandu Category

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Colors

The Design

About Sprouties Primary Function: Marandekoteĩ Réra (Brand Identity)

Book Text: Sprouties ha'e peteĩ marandekoteĩ ombogua'iva kokuégui mymba mbarakaja kaparã, oguerekóva peteĩ ñemboguata rehegua oñemombytáva tembi'u pytã ha ñemuhague hesakãre. Ha'e marandekoteĩ ypykue omeẽva mbarakaja kaparã pyahu ha iporãitéva Uae-pe. Oheja rire mymba ñemu rehegua ypykue ojejapo meméva, pe techapyre oiporu peteĩ Yvytu Reko Poriahuvereko (Natural Luxury) apopyre, ombojoajúva hovyũmbaite ha kremáva iporãva peteĩ logotipo ojeguerekóva rupive. Peteĩ mbarakaja ra'anga oñemi pe letra i-pe. Pe tembiapo mba'e guasuetéva ha'e iñangapyhy iporúva mokõi mba'erã: peteĩ ao ipereréva okambiáva peteĩ mba'e jegua sakãva ramo koty pyahu peguarã oñembotype rire.

The Recognition

About the A' Design Award Brónse

Sprouties Primary Function: Marandekoteĩ Réra (Brand Identity) ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Sprouties Primary Function: Marandekoteĩ Réra (Brand Identity) ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Sprouties Primary Function: Marandekoteĩ Réra (Brand Identity) ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Dimensions & Packaging: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Tags: pet, cat, wellness, premium, natural, feline, grass
Production Technology: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Design Challenge: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Research: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Inspiration: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Project Duration: 6 months, France and UAE
Operation Flow: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Team Members: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk