China Moutai Ñemuha Ryepy Diseño Scene Aesthetics Design Co., Ltd omba'apóva

China Moutai Ñemuha Ryepy Diseño Scene Aesthetics Design Co., Ltd omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Ogapype Jejapo Ñeha'ã Categoría-pe.

BrónseOgapype· 2026

China Moutai Ñemuha Ryepy Diseño

Scene Aesthetics Design Co., Ltd -gua

Mba'eporuhára: Scene Aesthetics Design Co., Ltd

A' Design Award Brónse Rembiporuarã Ogapype Categoría-pe

6,326

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #181493 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

China Moutai Ñemuha Ryepy Diseño Rehegua

China Moutai ha'e peteĩ ñemuha ryepy diseño 317 metro cuadrádova ojejapóva peteĩ marca baijiu rembiasarã renda. Ko diseño ombojoaju produkto jehechauka umi instalación interactiva ndive. Sorgo ha trígo oñemohenda peteĩ jeity rítmicope ohechauka hag̃ua pe tetãpehẽ reko tee. Peteĩ sa'y rueda ohechauka mba'éichapa pe kaguy sa'y iñambue ary ohasávo, ha peteĩ tembi'u he'ẽ tápia omyesakã umi sálsa ryakuã ta'anga ha ryakuã módulo rupive. Umi pantálla ikuapávare ñanemomandu'a umi ñai'ũ kambuchi kuara'imi rehe ha oiko chuguikuéra jei'aha. Yvyra sa'yju vevúi, metal mba'emimi, gris óstra ha morotĩ sa'yju terminación omoheñói pe sa'y aty.

Jeguerohory

A' Design Award Brónse Rehegua

China Moutai Ñemuha Ryepy Diseño ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ China Moutai Ñemuha Ryepy Diseño ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. China Moutai Ñemuha Ryepy Diseño ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Tuichakue ha Ñemyenyhẽ: 317 square meters
Ñe'ẽ Rape: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Ñeapopy Tecnología: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Diseño Jepy'apy: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Ñesẽheka: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Inspiración: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Proyecto Ára Tuichakue: The first flagship store is expected to open in Singapore in June 2026.
Mba'apo Rape: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Aty Rembiguái: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang