Industrial Bank of China Banco Ryepy Diseño by Scene Aesthetics Design Co., Ltd

Industrial Bank of China Banco Ryepy Diseño by Scene Aesthetics Design Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award Pláta in Ogapype Jejapo Competition Category.

PlátaOgapype· 2026

Industrial Bank of China Banco Ryepy Diseño

by Scene Aesthetics Design Co., Ltd

Client: Industrial Bank Co., Ltd.‌

A' Design Award Pláta Winner in Ogapype Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Industrial Bank of China Banco Ryepy Diseño

Industrial Bank of China ha'e peteĩ banco sucursal ryepy diseño ojejapóva 1680 metro cuadrado-pe. Pe tenda oñemboja'o mbohapy hendápe: peteĩ lobby ñepytyvõha renda, peteĩ negocio transacción renda, ha peteĩ VIP renda. Umi mostrador servicio universal-pe g̃uarã oĩ tenondépe, ha umi cajero ha consejero rembiapo renda katu oñemohenda oficina kupépe. Sistema sambyhy arandu, tysỹi ñemohenda sistema ha pantalla digital omoirũ pe servicio syry. Oĩ avei tenda oñemboykéva umi tujakuéva, umi ikatu'ỹvape oguata porã ha mitãnguérape g̃uarã. Ojeporu pintura VOC mbovyva, yvyra ojeporujeýva, metal ikatúva oñembopyahujey ha módulo prefabricado.

The Recognition

About the A' Design Award Pláta

Industrial Bank of China Banco Ryepy Diseño ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Industrial Bank of China Banco Ryepy Diseño ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Industrial Bank of China Banco Ryepy Diseño ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Industrial Bank Branch 3.0 Image Standard redefines conventional banking layouts by reorganizing the space into three key zones, including a lobby service area, a business transaction area, and a VIP area. This enhances the client experience for greater efficiency and comfort. The design ensures a consistent brand identity across all branches and promotes green, sustainable practices. It aims to create a modern banking space for both current business needs and future scalability.
Dimensions & Packaging: 1680 square meters
Tags: Scenario Driven Financial Space Design, Streamlined Client Flow, Rationalized Spatial Zoning, Seamless Front to Back Integration, Barrier Free and Inclusive for All Ages, Multiple Sensory Engagement, Modular Planning, Environmentally Friendly Construction, Standardized Brand Visual Identity
Production Technology: The design uses low VOC paints, reclaimed wood, and recyclable metals to reduce construction pollution. Prefabricated modules built in factories are assembled on site, shortening timelines and reducing noise and waste. Electronic screens and interactive digital signage replace printed materials, enabling content updates without using paper. Counters, seating, and other high contact surfaces use finishes that resist stains, withstand wear, and clean easily, helping to extend the service life.
Design Challenge: The challenge lies in creating an immersive financial environment where service flow is visible, client needs are understood, and brand value is felt. The counter area features flexible separation, with universal service counters positioned at the front, and teller and wealth advisor workstations relocated to back office zones. The VIP area is semi independent and fully equipped, offering diverse private and leisure spaces to support premium client events and deliver one stop service.
Research: Driven by advances in financial technology and rising client expectations, the branch uses a modular layout of lobby service, business transaction, and VIP areas to create a progressive experience journey from guidance to interaction to thorough service. Combined with innovations in brand empowerment and ecosystem integration, it delivers a smart financial space that balances professionalism, warmth, and a forward looking spirit, redefining the role of the bank branch in the digital age.
Inspiration: Rooted in the core brand identity, the design redefines its visual language and environmental aesthetics to deliver a consistent presence across all branches and offer a reliable, cohesive client experience. The space features white and gray as primary tones, enhanced with natural wood textures, Industrial Bank Blue, and Sustainable Green to create an environment that feels unified yet uniquely identifiable.
Project Duration: The design phrase of this project began in mid 2024, and the first flagship pilot branch opened in Shenzhen in January 2025.
Operation Flow: To boost efficiency and user experience, the branch integrates diverse smart digital solutions, including a self service zone available around the clock, an intelligent banking area, a smart guidance and queuing system, digital information display and interaction, and dedicated terminals offering training and app tutorials. Services support all age groups and special needs, with dedicated areas for seniors and individuals with mobility challenges, plus an engaging play zone for children.
Team Members: Wendong Zhou,
Ella.Y.Choi,
Qilin Yang,
Shuidong He,
Jingfan Chen,
Ziyou Liu,
Zuoxiu Zhang,
Lian Duan,
Xinran Liu,
Chang’an Luo