Lao Huotang Marca Rechaukaha Bi Cheng Zhong omba'apóva

Lao Huotang Marca Rechaukaha Bi Cheng Zhong omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2026

Lao Huotang Marca Rechaukaha

Bi Cheng Zhong -gua

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

6,696

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #181844 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Lao Huotang Marca Rechaukaha Rehegua

Lao Huo Tang ha'e peteĩ marca rechaukaha peteĩ karuha hot pot rehegua Taiwán-pe. Pe logo ohechauka peteĩ japepo fierro atãgui ojejapóva, peteĩ po añónte ojokóva, peteĩ tatatĩ raperã ojupíva he'iséva ombojy mbeguekatuha. Umi taiñe'ẽ chínape ojehai tata rendy raichagua pincel raívape ha oñembojoaju tipografía pyahu ndive. Umi sa'y oñembojo'a: pytã opupúva, pytã narã, pytã ladrillo ha beige haku, ogueraháva ñande resa tatakuágui mesa peve. Pe morotĩ ojepuru logo ha haipyrãme g̃uarã ojehecha porãve hag̃ua. Ko marca rechaukaha ojepuru techaukahápe, tembi'u kuatiápe, tarjeta ñemuhápe ha kuatia ojehaipyrévape.

Jeguerohory

A' Design Award Brónse Rehegua

Lao Huotang Marca Rechaukaha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Lao Huotang Marca Rechaukaha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Lao Huotang Marca Rechaukaha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The logo shows a cast iron pot held by a single hand, symbolizing the artisan's careful control and devotion to slow-cooked broth. Steam rising from the lid evokes simmering charm. The Chinese characters of 'Lao Huo Tang' feature brushstroke flames, reflecting the stove's flicker, paired with modern typography for professionalism and approachability. This cohesive identity spans signage, menus, business cards, and DM materials.
Tuichakue ha Ñemyenyhẽ: The project required rebuilding brand identity and spatial perception on an existing operational base. Visual design had to adapt to limitations such as signage not extending to the second floor. Instead, the designer enhanced visibility with strategic color use and lightbox signage. Brand elements were incorporated into placemats, soup ladles, and sauce dishes-transforming every detail into a statement of culinary discernment.
Ñe'ẽ Rape: Hot pot, Cantonese soup, cast iron pot, flame, warm color palette, rebranding
Ñeapopy Tecnología: The visual palette centers on red (C34M100Y100K0), representing boiling broth and the passion of craftsmanship. It is complemented by saturated orange-red (C0M73Y92K0), brick red (C34M54Y80K0), and warm beige (C5M32Y18K0), forming a gradient from fire to table. White is used in the logo and typography to enhance clarity and modernity. Applications on red backgrounds, menu covers, and digital media enhance recognizability. Materials include matte foil stamping and spot UV finish, aligning with the brand's 'refined within affordability' philosophy.
Diseño Jepy'apy: The main challenge was the site's physical limits and repositioning the brand. With a low storefront ceiling, vertical signage was impossible, so recognizability relied on a vivid red lightbox and precise color system. Simultaneously, the design needed to convey the artisanal, slow-simmered identity within a space historically perceived as a budget hot pot chain, elevating the brand without expanding its physical footprint.
Ñesẽheka: The redesign transforms hot pot dining perception by making flavor layering visually expressive, centering the identity on the cast iron pot and artisan hand. Swirling steam evokes slow simmering, while flame-inspired typography animates 'LAO HUO TaNG.' A palette of boiling red, brick, and warm beige evokes heat from stove to table. The refreshed identity feels 'adorable yet professional,' boosting recognition, social sharing, and establishing a new classic within Taiwanese hot pot culture.
Inspiración: In Taiwan's competitive hot pot market, Lao Huo Tang emphasizes 'broth as the protagonist,' rooted in Hong Kong and Macau Cantonese soup traditions. The brand revamp challenges low-cost hot pot stereotypes, highlighting the sincerity of slow cooking. The designer crafted a visual identity that conveys depth and layered flavor, blending tradition with innovation to establish a distinctive, atmospheric presence within Taiwan's hot pot industry.
Proyecto Ára Tuichakue: The project finished in July 2021 in Taiwan.
Mba'apo Rape: Following its launch, the brand's refreshed look drew attention from both loyal and new customers. The design was praised as 'adorable yet professional,' memorable, and full of sincerity. Customers noted that every detail-from the red visual theme to the white logo-reflected thoughtful design. The owner shared that many guests photographed and shared the restaurant on social media, commenting that it 'understands both soup and design.' The result: affordable, yet anything but ordinary-truly classic.'
Aty Rembiguái: BI-CHENG ZHONG
Ta'ãnga Mba'eñemoneĩ: Amazing Design