Digital Fashion Primary Function: Jechauka Pyahúva Fashion-rehegua Fabrix World omba'apóva

Digital Fashion Primary Function: Jechauka Pyahúva Fashion-rehegua Fabrix World omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Pláta pegua Ñembyaty Jejapo Ñeha'ã Categoría-pe.

PlátaÑembyaty· 2026

Digital Fashion Primary Function: Jechauka Pyahúva Fashion-rehegua

Fabrix World -gua

Mba'eporuhára: FabriX

A' Design Award Pláta Rembiporuarã Ñembyaty Categoría-pe

21,480

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #181845 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Digital Fashion Primary Function: Jechauka Pyahúva Fashion-rehegua Rehegua

Book Text: Pe jejapo ComplexCon Hong Kong 2025-pe ohechauka peteĩ ñemuha rendaita oñembosako'íva peteĩ sistema phygital rupive, ombojoajúva diseño tendaguáva ha interfaces oñemoñe'ẽva. AR ñehẽchajey kiosko-kuéra, jechaukaha oñemoĩva ryepýpe ha peteĩ interfaz movil pre order oromjuapóva peteĩ tapykuere oikóva see now try now order now. Umi superficie ojejereáva ha apertura heta gotyoguáva omokuái pe jeguata, ha pe data captura oñembyatýva omoneĩ retroalimentación ára añetépe demanda rehegua producción peguarã, ohechaukáva peteĩ tape mokõimba'éva fashion retail rendaita ko'ãgagua peguarã.

Jeguerohory

A' Design Award Pláta Rehegua

Digital Fashion Primary Function: Jechauka Pyahúva Fashion-rehegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Digital Fashion Primary Function: Jechauka Pyahúva Fashion-rehegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Digital Fashion Primary Function: Jechauka Pyahúva Fashion-rehegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
Tuichakue ha Ñemyenyhẽ: The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
Ñe'ẽ Rape: Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
Ñeapopy Tecnología: The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.

The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration.
Diseño Jepy'apy: A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
Ñesẽheka: Type of Research: Applied experiential design research.

Objectives: To validate phygital retail models.

Methodology: User journey mapping, prototype testing and live event implementation.

Tools: AR kiosks, AI storytelling content, digital commerce platforms.

Participants: Designers, visitors and Gen Z consumers.

Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models.
Inspiración: The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
Proyecto Ára Tuichakue: The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
Mba'apo Rape: Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
Patente-kuéra: Copyrights belong to FabriX World, 2025
Aty Rembiguái: Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai

Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress