Shiftcam 240mm Super Zoom Pumbyry Ta'angambyry Lente by Kl Chiu

Shiftcam 240mm Super Zoom Pumbyry Ta'angambyry Lente by Kl Chiu is a highly esteemed winner of the very prestigious 2026 A' Design Award Pláta in Ta'ãngambyry Mba'epyru Jejapo Competition Category.

PlátaTa'ãngambyry Mba'epyru· 2026

Shiftcam 240mm Super Zoom Pumbyry Ta'angambyry Lente

by Kl Chiu

A' Design Award Pláta Winner in Ta'ãngambyry Mba'epyru Category

14,344
Verified Award Winner
Verify Award Status for #182315

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Shiftcam 240mm Super Zoom Pumbyry Ta'angambyry Lente

Shiftcam 240mm Super Zoom ha'e peteĩ lente telefoto ojejapóva pumbyry popegua peguarã. Ko lente oñemboheko umi pumbyry oguerekóva cámara periscopio 5x rehe, ha ome'ẽ peteĩ jehecha óptico 10x rupi. Irundy macro converter ikatúva oñembojo'a omoambue upe mombyry jehupyty foto macro mombyrygua rehe, oguahẽ meve 40x peve. Pe barril ha pe mount ojejapo alumíniogui ojepuru jeýva ha oipuru peteĩ sistema twist-lock oñemoĩ hag̃ua pya'e ha hekorosãva. Pe tenondegua oñemohy'ãi po'i opyta hag̃ua umi tembipuru magnético ojepuru kuaáva lente oĩ aja hendápe. Iforma michĩva omoĩ porã pe kit ikatu hag̃uáicha ojegueraha bolsíllope.

The Recognition

About the A' Design Award Pláta

Shiftcam 240mm Super Zoom Pumbyry Ta'angambyry Lente ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Shiftcam 240mm Super Zoom Pumbyry Ta'angambyry Lente ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Shiftcam 240mm Super Zoom Pumbyry Ta'angambyry Lente ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 240mm Super Zoom Tele lets phones capture what eyes can’t: true optical reach with telephoto compression and DOF, while revealing micro-detail up close without sacrificing image quality. A 240mm Super Tele tuned for today’s 5× periscope phones delivers a ~10× optical view; four stackable macro converters turn that reach into long-range macro (up to 40×). It extends shots the phone alone can’t –wildlife, architecture, portraits, textures, and small components stay clean and sharp.
Dimensions & Packaging: 42.5 x 52.6
Tags: Mobile Lens, Mobile Camera, Mobile Photography, Telephoto Lens, Macro Photography
Production Technology: Recycled-aluminum barrel and mount are engineered around an S-Mount twist-lock for fast, repeatable seating – quick to attach, secure in use. The design language stays intentionally narrow at the first section so the MagSafe zone remains usable while the lens is mounted, letting grips and powerbanks snap on as part of a full shooting ecosystem. A compact, lightweight architecture keeps the kit pocketable and ready to shoot in seconds.
Design Challenge: The challenge was to compress super-zoom power into the smallest possible lens without sacrificing usability. It needed to stay pocketable and quick to mount, support a smooth zoom-to-macro workflow, and remain slim enough at the front to keep MagSafe accessories usable during shooting. Small, powerful, and ecosystem-ready – at the same time.
Research: Built on years of mobile optics development and deep understanding of periscope camera technology, we iterated the 240mm Super Zoom Tele through intensive in-house prototyping. Optical engineers and UX/interaction designers worked side by side, refining optics, mount geometry, and handling through real-world shooting and image comparisons. The final design resolves the core tension – size vs power vs ease. Delivering a small, powerful lens that’s quick to mount and consistent in use.
Inspiration: The request was clear: make it pocketable. Small, versatile, powerfu. Built to complement the phone as the only lens kit you’ll need. We focused on periscope-optimized optics tuned for today’s 5× tele modules in a compact, quick-mount design: low hassle, fast to deploy, ready for the moment. It’s a bring-everywhere lens for everyday shooters and creators – travel, daily walks, concerts, crowded venues – so users can frame distant faces, isolate subjects, and reveal fine textures in seconds.
Project Duration: Started April 2025, presented in IFA exhibition sep 2025, ended November 2025.
Operation Flow: The 240mm Super Zoom Tele is built for speed: twist, lock, shoot. The S-Mount twist-lock gives a clear confirmation when seated, so it’s secured and ready in seconds. Instead of swapping lenses, stack macro adapters to turn reach into long-range macro fast. Slim and MagSafe-friendly up front, it stays pocketable between shots. Quick to mount, quick to adapt, so the shot happens before the moment passes. The flow stays simple: lock, stack, capture farther frames and closer textures.
Team Members: Benson KL Chiu
Armand van Oord
Image Credits: Armand van Oord