TECO Endorser Ñemurãngue Ñemomarandu Kampáña Fundesign.tv omba'apóva

TECO Endorser Ñemurãngue Ñemomarandu Kampáña Fundesign.tv omba'apóva ha'e rembiporuarã oñemba'eguaséva 2026 A' Design Award Brónse pegua Ñemomarandu Jejapo Ñeha'ã Categoría-pe.

BrónseÑemomarandu· 2026

TECO Endorser Ñemurãngue Ñemomarandu Kampáña

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Mba'eporuhára: Teco

A' Design Award Brónse Rembiporuarã Ñemomarandu Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #182343 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

TECO Endorser Ñemurãngue Ñemomarandu Kampáña Rehegua

TECO Endorser ha'e peteĩ ñemurãngue ñemomarandu kampáña ojejapo va'ekue peteĩ Taiwán-gua ogapypegua tembiporu marka peguarã. Ko kampáña omoĩ pe béisbol ñembosarairã Chen Chieh-hsien, ojeikuaáva Capitán Taiwán ramo, marka rérape oñe'ẽva ramo. Ta'angamby comercial iporãitéva ombojoaju deporte resape ha ogapypegua tembiporu porãngue rehegua. Umi tembiapo oñeme'ẽva oguereko mokõi televisión-pe guarã ñemomarandu, irundy vídeo mbykymi red social-pe guarã ha 500 ta'anga hesakã porãva hetave, oñembosako'íva impresión ha digital formato-pe guarã. Pe jehupytyrã ha'e ojoaju hag̃ua marka rembiasakue umi mitãrusuve ndive.

Jeguerohory

A' Design Award Brónse Rehegua

TECO Endorser Ñemurãngue Ñemomarandu Kampáña ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ TECO Endorser Ñemurãngue Ñemomarandu Kampáña ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. TECO Endorser Ñemurãngue Ñemomarandu Kampáña ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This campaign marks the historic inaugural endorsement for Teco, a legacy Taiwanese appliance leader, featuring icon Chen Chieh-hsien. By leveraging Chen’s persona as Captain Taiwan, the design synthesizes Teco’s authority with national unity. Unlike standard ads, this strategy positions the brand as the embodiment of Taiwanese resilience. It bridges generations, aligning reliability with our national sport’s determination, cementing Teco’s identity as the definitive indigenous champion.
Tuichakue ha Ñemyenyhẽ: As a non-physical multimedia campaign, the technical deliverables encompass 2 broadcast-quality TV commercials and 4 short videos optimized for social media algorithms. The visual production scale includes over 500 high-resolution master images. These graphical assets were technically adapted across various aspect ratios and color profiles, CMYK for print/POSM, RGB for digital web, to ensure seamless cross-platform integration and strictly consistent brand identity.
Ñe'ẽ Rape: Teco, Taiwan, Baseball, Home Appliances, Brand Ambassador, Commercial Production, Visual Communication Design
Ñeapopy Tecnología: They utilized brand archetyping and semiotic analysis to decode Teco’s legacy and Chen's Captain Taiwan persona. The creative methodology centered on cultural anchoring, transforming abstract national resilience into a concrete visual rhetoric. Their key visual synthesis involved high-end commercial photography, integrating dynamic sports lighting with sleek home appliance aesthetics. This overarching narrative was systematically adapted into an omnichannel matrix.
Diseño Jepy'apy: The core challenge was uniting two demographics: Teco’s traditional 35 to 60 family base and a 28 to 34 trend-conscious generation. Internally, we had to overcome the brand's aging historical perception. Externally, we leveraged Captain Taiwan Chen Chieh-hsien's immense social influence. The obstacle was translating his Taiwan Value—resilience and national unity—into a cohesive narrative that modernizes Teco’s image without alienating its loyal users, merging legacy with modern appeal.
Ñesẽheka: Qualitative trend analysis via social listening was utilized to modernize Teco. Results showed Taiwan's historic Premier12 victory made MVP Captain Chen a symbol of resilience. The key insight revealed his "Taiwan Value" perfectly aligns with Teco. Ultimately, this endorsement bridged generational gaps, rejuvenated Teco's legacy image, and set a new standard for sports marketing.
Inspiración: The inspiration stems from Taiwan’s profound cultural unity during national baseball tournaments. Our research indicated that modernizing a legacy brand like Teco required emotional resonance, not just technical promotion. We sought a figure embodying resilience and leadership. Motivated by this, we selected Captain Taiwan, Chen Chieh-hsien. His unwavering dedication perfectly mirrors Teco’s heritage of durable engineering and its enduring status as the domestic market leader.
Proyecto Ára Tuichakue: The project started in February 2025 and finished in January 2026 in Taiwan.
Mba'apo Rape: They executed a three-tier omni-channel strategy. Air operations used TVCs and social platforms to capture the younger, trend-focused demographic. Ground operations revitalized physical retail with immersive in-store materials, directly interacting with traditional family buyers. This culminated in a major ambassador event uniting dealers and VIPs. This seamless online-to-offline loop transforms passive viewing into active engagement, maximizing cross-generational market penetration.
Aty Rembiguái: GM: Carrie Chang
CD: SK Chen
Designer: Simon Wang
Photographer: Kidensha
Video: Hank Su
CG: Oliver Zhu