Jojo Mymbara'anga Irũ Arandu Apopyre Rehegua by Jingdong Own - Brand Design Team is a highly esteemed winner of the very prestigious 2026 A' Design Award Pláta in Mba'e Ñembosarái Jejapo Competition Category.

PlátaMba'e Ñembosarái· 2026

Jojo Mymbara'anga Irũ Arandu Apopyre Rehegua

by Jingdong Own - Brand Design Team

A' Design Award Pláta Winner in Mba'e Ñembosarái Category

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Verified Award Winner

Verify Award Status for #182673

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jojo Mymbara'anga Irũ Arandu Apopyre Rehegua

Jojo ha'e peteĩ mymbara'anga irũ arandu apopyre (inteligencia artificial) rehegua mitãnguéra peguarã. Hete hu'ũva ojejapo plush material ojepuru jeýva rehegua. Peteĩ ñe'ẽ sistema oipytyvõ oñeñomongeta hag̃ua heta ñe'ẽme. Peteĩ mandu'a rembiapo omoneĩ Jojo-pe omongakuaa hag̃ua peteĩ teko ha'eñoitéva ára ohasávo. Peteĩ pantalla michĩva ohechauka mba'e ñandu tesa oñemovãva rupive. Peteĩ silicona ahoja umi tembipuru eletrónica jerére omoĩ mymbara'anga hu'ũ opyta hag̃ua ojejagarra jave, ha ikuárakuéra pe ahojápe omoneĩ micrófono ha altavoz omba'apo porã hag̃ua. Jojo tuichakue 10,5 por 9,5 por 10,5 centímetro ha ipohýi 159 gramo ha ikatu ojegueraha peteĩ jeguaka ojemondéva ramo.

The Recognition

About the A' Design Award Pláta

Jojo Mymbara'anga Irũ Arandu Apopyre Rehegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Jojo Mymbara'anga Irũ Arandu Apopyre Rehegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Jojo Mymbara'anga Irũ Arandu Apopyre Rehegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: JOJO is an AI Electronic Pet centered on emotional bonding. The product is crafted from recycled plush toy materials and is powered by the Joyinside AI system, supporting multilingual conversations. Its advanced AI memory core enables it to develop a unique personality.A clear display vividly expresses emotional states through animated eyes.Compact in size, it can be carried as a wearable accessory. JOJO delivers long-term developmental companionship, bringing warmth and humanity to technology.
Dimensions & Packaging: 10.5×9.5×10.5cm 159g
Tags: AI,Electronic Pet ,Plush Toy
Production Technology: Powered by the Joyinside AI Intelligent Engine, it serves as an intelligent children’s toy integratingstory companionship, interactive learning and emotional competency enlightenment, made fromrecycled plush toy materials.
Design Challenge: For AI companion plush toys, balancing soft touch and electronic hardware integration is key. Electronic modules (microphones, speakers, main control movements) take up internal space; improper structure can make the interior hard, affecting hugging comfort, while overly thick filling may block modules and hinder voice interaction.
A soft silicone interlayer is added to the movement structure as a buffer, reducing hardware-induced hard touch and enhancing hugging experience. Acoustic openings in the silicone layer ensure normal audio reception and emission of microphones and speakers.
Additionally, a long-pile plush outer layer, similar to a professional microphone dead cat, disperses air flow, reduces noise and interference, stabilizes voice reception, and improves interaction experience.
Research: Studies have shown that comfort objects can effectively help children transition from dependence on their mothers to independence, alleviate separation anxiety and provide psychological security. More than 60% of children form emotional attachments to transitional objects such as plush toys, which can ease separation anxiety and offer emotional security. With the development of AI, emotionally interactive companion robots can be new emotional partners for children. Via natural language interaction, emotional feedback and long-term memory, they provide continuous emotional support and interaction, enabling JOJO to redefine children’s companionship in the digital age.
Inspiration: This project integrates the brand’s iconic red-dot logo concept with the story of Rudolph the Red-Nosed Reindeer. It draws inspiration from the metaphor of emotional guidance within the story—small yet steadfast, gentle yet powerful, capable of offering comfort and reassurance in moments of loneliness. The design transforms AI from a purely functional tool into an emotionally perceptible presence.
Project Duration: Started in Beijing and Shanghai in China 2026
Operation Flow: Pair via APP Bluetooth, enter the WiFi/personal hotspot to connect to the Internet. After connection, wake it up by voice saying Hello JOJO, then you can have a dialogue.
Team Members: JingDong Own-Brand Design Team