Identity Created by Consumer (ICC) Sistema de Identidad Korporatiiva Jone Aleksiunaite omba'apóva

Identity Created by Consumer (ICC) Sistema de Identidad Korporatiiva Jone Aleksiunaite omba'apóva ha'e rembiporuarã oñemba'eguaséva 2013 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2013

Identity Created by Consumer (ICC) Sistema de Identidad Korporatiiva

Jone Aleksiunaite -gua

Mba'eporuhára: Vilnius Academy of Arts

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

19,346

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #27919 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Identity Created by Consumer (ICC) Sistema de Identidad Korporatiiva Rehegua

Identidad Ojejapóva Consumidor rehe niko peteĩ sistema de identidad korporatiiva dinámica ojejapóva peteĩ museo de arte moderno-pe g̃uarã. Ko sistema ombojoaju peteĩ parte constante ha peteĩ parte dinámica. Umi elemento visual básico ha peteĩ conjunto impreso ombuapo pe parte constante. Pe parte dinámica katu ojejapo umi dato oĩva umi mba'e ohechávakuéra apytégui. Peteĩteĩ mba'e ohecháva ombopotĩ peteĩ símbolo personal ha peteĩ tapicha jehecha mba'e movimiento rehegua. Kóva umi elemento ojeporu upéi umi souvenir-pe, graphics oikuaáva ha peteĩ logotipo dinámico ojehechaukáva pe website-pe ha umi pantalla digital-pe. Pe material visual ojejapo vector graphics ha video ojegrabáva reheve.

Jeguerohory

A' Design Award Brónse Rehegua

Identity Created by Consumer (ICC) Sistema de Identidad Korporatiiva ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Identity Created by Consumer (ICC) Sistema de Identidad Korporatiiva ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Identity Created by Consumer (ICC) Sistema de Identidad Korporatiiva ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect. The Modern Art Museum is chosen as a model for a concept explanation, as a space, where the creative process can be easily planned: every visitor is made to create two units of a personal identity data – a personal symbol and an image of a movement – they become essential visual material for making individual souvenirs, moving graphics and a dynamic logotype that is used in a website and digital screens of the museum. The consumer becomes a source of creation, which colours the basic identity structure of the museum.
Tuichakue ha Ñemyenyhẽ: The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
Ñe'ẽ Rape: Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
Ñeapopy Tecnología: The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
Diseño Jepy'apy: To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
Ñesẽheka: Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
Inspiración: Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
Proyecto Ára Tuichakue: February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
Mba'apo Rape: The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data.

In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
Aty Rembiguái: Student Jone Aleksiunaite
Lecturer Marius Bartkus