Qwerty Ape'a Ke by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 A' Design Award Pláta in Mba'epyru Jejapo Competition Category.

PlátaMba'epyru· 2018

Qwerty Ape'a Ke

by Andrea Cingoli

Client: CONCEPTICONstudio

A' Design Award Pláta Winner in Mba'epyru Category

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Colors

The Design

About Qwerty Ape'a Ke

QWERTY ha'e peteĩ ape'a ke ojejapóva ojoguáicha peteĩ ñemboguapy ryepy (keyboard) mba'epuhague. Peteĩteĩ tekotevẽ tenda ombojoja peteĩ ha'ãngue asy oipytyvõva pe oiporúvape omba'apo aja tembiapohápe térã óga guive. Umi motor elétrico michĩ, oñemboheko peteĩ mba'e pyahẽ apytépe, ombojoja peteĩteĩ tenda ha'ãngue ijehegui, upéicha opa pe henda ikatu ojehechauka jey iñambuévo. Pe mba'e pyahẽ apytépe oĩ 10 tembiapo ñepyrũrã, ha ikatu avei ojehechapyrũ hetave. QWERTY ojeporukuaa ape'aramo, tupaipe térã peteĩ mba'e imembýva heseve. Ko diseño ombohysýi peteĩ ta'ãnga jajekuaáva ára ha ára peteĩ mueble oĩ porãvévape, ombojoheívo hese peteĩ michĩmi jeguerohory pukavy.

The Recognition

About the A' Design Award Pláta

Qwerty Ape'a Ke ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Qwerty Ape'a Ke ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Qwerty Ape'a Ke ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
Dimensions & Packaging: W 1100mm X D 3100mm X H 1100mm
Tags: qwerty, vintage, flexibility, luxury, couch, sofa
Production Technology: stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
Design Challenge: The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
Research: I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
Inspiration: The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
Project Duration: The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture.
Operation Flow: The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
Patents: Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU
Team Members: Andrea Cingoli
Valentino Castelli
Umberto La Sorda
Image Credits: CONCEPTICONstudio