Renaissance Ao Ao Puku Ykutu Rehegua by Adina Banea

Renaissance Ao Ao Puku Ykutu Rehegua by Adina Banea is a highly esteemed winner of the very prestigious 2018 A' Design Award Pláta in Ao Jejapo Competition Category.

PlátaAo· 2018

Renaissance Ao Ao Puku Ykutu Rehegua

by Adina Banea

Client: Reprobable

A' Design Award Pláta Winner in Ao Category

62,855

Verified Award Winner

Verify Award Status for #59215

Ejogua Ko'ág̃a Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Renaissance Ao Ao Puku Ykutu Rehegua

Renaissance ha'e peteĩ ao puku ykutu rehegua ojejapo vaʼekue ojepuru hag̃ua ára ha pyharépe avei. Ko ao ojejapo ovecha rague poʼipýgui ha oguereko peteĩ jejokoha imán rupive. Ambue imán kuéra oĩ avei ao ryepýpe. Umi kuatiañeʼẽ mbykymi ojehaiva pópe Tyvek kuatiápe ikatu ojejoko umi imán-pe, oñemoambue hag̃ua ao rechaka. Pe ao ikatu ojepuru ijehaiʼỹre tembiapohápe guarã, upéi oñemoambue asaje reíre. Ojejapo peteĩ tekove urbano ha michĩ jehechakuaáva. Tuichakue oĩ 34 guive 42 peve, térã michĩvégui tuichavévape. Pe jehupyty ha'e ojehechauka hag̃ua peteĩ aorehegua ojoguáva mokõi ánga rupive, formal guive jegueromaʼẽ peve.

The Recognition

About the A' Design Award Pláta

Renaissance Ao Ao Puku Ykutu Rehegua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Renaissance Ao Ao Puku Ykutu Rehegua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Renaissance Ao Ao Puku Ykutu Rehegua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Renaissance, love and versatility. A beautiful story imprinted in the fabric, tailoring and concept of this trench coat, alongside all the other garments of the collection. The uniqueness of this piece is for sure the urban design, minimalistic touch, but what is really surprising here, it rather might be its versatility. Just close your eyes, please. Firstly, you should see a serious person who is going at her serious, blue job. Now, shake your head, and just in front of you you'll see a written blue trench coat. I've put some magnetic thoughts on it. Written by my hand. With love Reprobable.
Dimensions & Packaging: The trench was made to fit all sizes: from 34 to 42/ S to L.
Tags: fashion, reprobable, urban, minimalistic, simple, open-minded, powerful, clean, eco-friendly
Production Technology: The trench is made from wool, has a magnetic closure, and, on the other hand, a playful girl just placed some magnets in the lining too, in order to change the style passing through seriosity to a childish vibe. After, I wrote some happy thoughts on Tyvek paper and..kiss the lips! Work done!
Design Challenge: The challenge was mainly making my way through the industry. The secret challenge of my Renaissance's Coat is his hidden magnets. I've put some there with my hand. After, I've wrote two or three words on my tyvek paper and..that was all for changing the style.
" Faboulous!" I ve just said to myself when I was finishing the job. " This is the way I will never get bored with my lovely trench. An adult today, child again tomorrow, you always should have one more option. Even if we are speaking here of same coat. This is my challenge always.
Research: The research was based on my inner search, a life lesson about love, all experiences put in one storyline for the collection. I wasn't looking for something creative as a must, I always put the accent at an emotional impact, since for me, fashion is not just about dressing the body, is also about dressing the soul. Thinking like this and choosing this concept for the campaign, I realised that the impact was different, since people reacted with empathy and smiles to the collection, embracing the idea of filling your closet with garments that suit your personality.
Inspiration: The inspiration and the story of this piece comes from the idea that we are born from love, we make love with love in order to born a child only from love. With this idea in our minds and hearts, this fashion campaign took place in Jilava, a place used in the communist regime as a prison, where numerous political prisoners were destined to a slow and sure death, a place with a lot of stories to tell, as our designs have as well.
Project Duration: The Renaissance Campaign was launched in Fall 2016 in Bucharest, and finished in April 2017, Romania.
Operation Flow: Is all about renaissance of the soul through love and through clothes. You can wear it like an ordinary must have trench coat in your closet, for boring working days! But this kind of trench can be transformed in a special one because it is full of magnets in the lining! You' ll be the star when night will come, because you have in your pockets the Tuvek paper which is handmade written and you will put it on your boring trench for an unboring vibe. That's all you need for a great and childish look!
Patents: Copyrights belong to Reprobable.
Image Credits: Image #1 - Reprobable-Renaissance Campaign / 2016
Image #2 - Reprobable-Renaissance Campaign / 2016
Image #3 - Reprobable-Renaissance Campaign / 2016
Image #4 - Reprobable-Renaissance Campaign / 2016