Tick Tock Turtle Relóju Omondu'áva Mitã'ipe Guarã by Daniel Lau

Tick Tock Turtle Relóju Omondu'áva Mitã'ipe Guarã by Daniel Lau is a highly esteemed winner of the very prestigious 2019 A' Design Award Fiero in Mitã'i Mba'epyru Jejapo Competition Category.

FieroMitã'i Mba'epyru· 2019

Tick Tock Turtle Relóju Omondu'áva Mitã'ipe Guarã

by Daniel Lau

Client: emagine A

A' Design Award Fiero Winner in Mitã'i Mba'epyru Category

14,241

Verified Award Winner

Verify Award Status for #68762

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tick Tock Turtle Relóju Omondu'áva Mitã'ipe Guarã

Tick Tock Karumbé ojejapo mitãnguéra opavave edádpe guarã. Mitã'i ikatu oikuaa porãite mba'éichapa ára oho ohecha rupi umi kyta ohendy ra'ýpe, upéva avei omba'apo tesa omondu'áva koẽrepa mombyrýpe ramo. Oñemonduka jave despertador, umi tesa ohenupa opaite hovasa karumbé ra'ýgui pláka ramo. Ra'y avei omba'apo votõ ramo mitã'i ombojuruja hag̃ua pytã tesa pyharévape, ha ambuéva votõ tupápe oñemi ra'y ikatu oñemboguepýva guype. Karumbé yvýgui mbyte ojejapo silicona hũva tembi'úpe oipurúva categoría-gui ha oñemombyky porã káma-pe pyhare.

The Recognition

About the A' Design Award Fiero

Tick Tock Turtle Relóju Omondu'áva Mitã'ipe Guarã ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Tick Tock Turtle Relóju Omondu'áva Mitã'ipe Guarã ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Tick Tock Turtle Relóju Omondu'áva Mitã'ipe Guarã oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tick Tock Turtle is a fully modular design that can be outfitted with various child friendly outer appearances. The patent pending inner design allows an array of parental settings buttons to be hidden away from view inside its shell which also a button for kids. When the sunrise lights are activated, the plates of the shell illuminate one by one slowly getting brighter form a fully lit shell.
Dimensions & Packaging: 200 mm x 200 mm x 76 mm
0.47 kg
Tags: Kids clock, sleep trainer, learn time, sleep aid, light alarm, sleep cycle alarm, portable alarm, activity timer
Production Technology: A significant amount of time was spent prototyping to account for the optics of the shell light effect. Varying shapes of the lenses needed to be adjusted to produce a rounded circle on the shell when lit up. Different finishes on the lenses and translucency on the shell were experimented with to reach the desired illuminated soft dot effect.
Design Challenge: Based on user survey, it was unanimous that a two tone design was the favored as opposed to a single tone design. The most difficult challenge of this design was ensuring the two tone silicone outer housing was reproducible in a production environment at a cost that would support retail of the product. After multiple trials, it was found that double injection of plastic to produce a two tone silicone product could not meet the product target costs and quality requirements. The final product uses a single tone color injection mold with a silicone paint spray overlay to produce the desired design.
Research: The design of the clock originated based on market survey and patent research where the goal was to implement all of the key health and learning features of existing clocks in a new kids friendly design. Market surveys were done based on online retail analysis tools and patent research was outsourced prior to design. The design was further validated by going through a successful crowdfunding campaign.
Inspiration: The inspiration behind the design was it had to be beautiful yet functional. The shape and pattern of the clock naturally led to a turtle as a child friendly design. The design was created with the thought that the display and the clock numbers needed to be large enough for children to easily see while keeping all parental buttons completely hidden away. Considerations were made that physical buttons must be included for ease of use as opposed to a wireless approach.
Project Duration: The project started in April 2017 and was finished in May 2018
Operation Flow: Tick Tock Turtle was designed to be the all-in-one sleep companion. With a wide range of functions, its key features include wake up lights and sleep cycle detection, both of which require the clock to be placed on the mattress next a sleeping child. The silicone material allows the unit to securely stick to the mattress even through child movement on the bed. Settings are made by parents in a hidden layer under the shell. Throughout the night the child can press the shell as a button to activate the night light function of the clock. This also shows the progression of time throughout the night.
Patents: Patent Pending. 29616289. Daniel Lau. 2017. USA
Patent Pending. 29616301. Daniel Lau. 2017. USA
Patented. ZL 2017304632325. Daniel Jiarmin Lau. 2018. China
Patented. ZL 2017304621458. Daniel Jiarmin Lau. 2018. China
Team Members: Daniel Lau, Sabrina Chen, Allen Wang, Jax Liao, Tilin Li, William Liu, Kelly Chow, Archo Yeh
Image Credits: Image Credits: Duncan Longden Photography