Bauhaus Primary Function: Aravoraha po pygua by Walmir Luz

Bauhaus Primary Function: Aravoraha po pygua by Walmir Luz is a highly esteemed winner of the very prestigious 2019 A' Design Award Pláta in Jeguaka Jejapo Competition Category.

PlátaJeguaka· 2019

Bauhaus Primary Function: Aravoraha po pygua

by Walmir Luz

Client: All Mies

A' Design Award Pláta Winner in Jeguaka Category

30,957

Verified Award Winner

Verify Award Status for #75049

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bauhaus Primary Function: Aravoraha po pygua

Bauhaus ha'e peteĩ aravoraha po pygua ojejapóva peteĩ ojekuaáva ha imbaretéva rechapyrãme. Pe caja 41 milímetrogua ojejapo acero inoxidable 316L rehe ojeporúva cirugíape, oguerekóva peteĩ mo'ãha ojejapóva revestimiento físico por deposición de vapor rupive, ombohovaikéva pe ñembyai ha ñeikytĩ. Ojeporu peteĩ movimiento cuarzo Seiko VD72 oguerekóva función ára rehegua, ha pe corona ombosako'i pe ára, pe aravo ha pe aravo'i. Pe y renyhẽ jeko ha'e 5ATM, térã 50 metro. Pe strap 20 milímetrogua oguereko peteĩ sistema ñenohẽ pya'e haguã oñemoambue haguã pe rechapyrã. Líneas potĩ ha peteĩ armazón hasy'ỹva omoakã pe diseño paite.

The Recognition

About the A' Design Award Pláta

Bauhaus Primary Function: Aravoraha po pygua ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Bauhaus Primary Function: Aravoraha po pygua ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Bauhaus Primary Function: Aravoraha po pygua ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The watch was conceived with a rebellious goal in mind: to challenge the status quo of the fashion watch industry pricing model. It embraces the power of design with a thoughtful expression of urban minimalism while integrating a simple business model to create a successful consumer product that does not rely on premium price tags. The desire in changing the natural order of the world filters through every step of the process: design, materials, production and delivery.
Dimensions & Packaging: Case: 41mm case made of surgical grade 316L stainless steel coated through physical vapor deposition process.

Movement: Seiko VD72 quartz movement with date function.

Strap: 20mm with interchangeable quick release system.

Water Resistance: 5ATM/50M
Tags: Minimalist Watch, Design Watch, Fashion Watch, Watches, Affordable Premium Watch, Watch Startup
Production Technology: Bauhaus is made of surgical grade 316L stainless steel coated through a physical vapor deposition process which makes the final piece extremely resistant to corrosion, scratches and dings; the 5ATM/50M water resistance rate allows it to be submerged in water without internal damage; and the innovative quick release system in every All Mies strap, enables an easy and quick change of style in a matter of seconds.
Design Challenge: In order to achieve a high-end design watch following industry quality standards with an affordable final price tag to our consumers, we had to strategically rethink design to delivery as a whole. The Bauhaus model dictates form as much as it lets form follows function. By simultaneously laying out concept and manufacturing processes, a powerful synergy is created, allowing ideas and product development to be symmetrically aligned to design and financial parameters.
Research: The All Mies brand was established following the Miesian style. Every product and packaging are created to be simple and bold by embracing clean lines and a minimalist approach. All designs are generated through the understanding of its function. Tying the functionality of a piece to the establishment of its design enables the whole concept to achieve a holistic approach.
Inspiration: Bauhaus was envisioned to be elemental and yet, bold; an effortless blend of elegance with simplicity. While extracting elements from the Miesian style such as clean lines and a minimal framework, the timepiece expands on the concept by defying symmetry and conformity with subtle elements. The little breaks in consistency creates a final model that exudes versatility and boldness. It is a respectful understanding of the past while fiercely defining the future.
Project Duration: June 2018 to November 2018. Los Angeles/CA, USA
Operation Flow: The watch can be set using the crown. One pull to the first step or click to set the date on the subdial. One pull to the second step or click to set the hour and minutes.
Team Members: Creative Director: Walmir Luz
Designer: Philip Paul
Image Credits: Image #1: All Mies LLC
Image #2: All Mies LLC
Image #3: All Mies LLC
Image #4: All Mies LLC
Image #5: All Mies LLC