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Reverse Aravo by Mattice Boets
Reverse Aravo by Mattice Boets
Reverse Aravo by Mattice Boets
Reverse Aravo by Mattice Boets
Reverse Aravo by Mattice Boets

Itaju Mba'epyru · 2019

Reverse Aravo

by Mattice Boets

  • A' Design Award Itaju 2019 in Mba'epyru
  • CLIENT: Mattice Boets
  • Estimated Number of Design Views: 56,916
  • Verification code 16D97D4331 · Verify this award
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About Reverse Aravo

Tiempo ohasa pya'e aja, umi aravo opyta péicha. Reverse ndaha'éi peteĩ aravo común, ha'e peteĩ ñemoambue, peteĩ aravo diseño minimalista orekóva umi ñemoambue michĩ ojapo chugui peteĩñónte mba'e. Pe po oñemboývyva ryepýpe ojevy pe anillo okápe rupive ohechauka haguã aravo. Pe po michĩ okapegua oime ojehegui ha ojevy ohechauka haguã umi aravo'i. Reverse oñemoheñói oñemboguévo opaite mba'e peteĩ aravo-gui ojejávo pe yvýra cilíndrico, upégui pe kuna'ã ojapopa. Ko aravo diseño oipota oñemandu'a ndéve rejupy haguã tiempo.

About the A' Design Award Itaju

Reverse Aravo ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Reverse Aravo ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Reverse Aravo omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Press Kit

Unique Properties
Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
Dimensions & Packaging
Ø 420 x 30 mm
Tags
clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
Production Technology
The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
Design Challenge
Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
Research
This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
Inspiration
While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
Project Duration
The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
Operation Flow
The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
Patents
Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.

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