Niannujiao Jiaoding Flagship Store Tienda Insignia by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Tienda Insignia by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 A' Design Award Fiero in Ogapype Jejapo Competition Category.

FieroOgapype· 2019

Niannujiao Jiaoding Flagship Store Tienda Insignia

by Tomohiro Katsuki - Prism Design

Client: Prism Design

A' Design Award Fiero Winner in Ogapype Category

13,638

Verified Award Winner

Verify Award Status for #82900

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Niannujiao Jiaoding Flagship Store Tienda Insignia

Niannujiao Jiaoding Flagship Store ha'e peteĩ ambiente ñemuha Beijing, China pegua, oguerekóva mokõi marca kuña mba'e mode'a rehegua peteĩ tenda 180 metro cuadrado-pe. Pe diseño concepto ha'e balance neutral. Pe estilo, color, jehecha rape, función ha productor ojejapo balance-pe amo ohejávo peteĩ-teĩ marca ogueraha hete karakter. Niannujiao ha'e elegante ha kláro, Jiaoding katu ha'e moderno, sencillo ha oĩporãva. Umi material ojeporúva ha'e slate tile hũ, bronce acero plateado, mirror kláro, pintura morotĩ ha pytãngy, tabla yvyra, tela ha terrazzo artificial.

The Recognition

About the A' Design Award Fiero

Niannujiao Jiaoding Flagship Store Tienda Insignia ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Niannujiao Jiaoding Flagship Store Tienda Insignia ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Niannujiao Jiaoding Flagship Store Tienda Insignia oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi