Meat n Beer Marka Diseño by Mateus Matos Montenegro

Meat n Beer Marka Diseño by Mateus Matos Montenegro is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2020

Meat n Beer Marka Diseño

by Mateus Matos Montenegro

Client: Meat n Beer

A' Design Award Brónse Winner in Ta'ãnga Category

13,375

Verified Award Winner

Verify Award Status for #87395

Ehechakuaa Mba'epytyvõrã Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Meat n Beer Marka Diseño

Meat n Beer ojehecha peteĩ tenda tenonderãrãva oñevendéva so'o ha cerveza iporãitéva. Logo inspiración osẽ mokõive producto principal ñembojoaju guive. Vaka akã ymaguare takua hyakã reheve, oñemoambue peteĩ diseño icónico rupive ko'ãgaguápe ha kokue pegua alambre marcos vector-pe, oñomoirũva ambue elemento ymaguare rehe, cerveza takurusu. Ñembojoaju oĩ espacio positivo ha negativo-pe, mbyky ha porãite peteĩ símbolo-pe moñe'ẽrã ha ta'ãnga omoheñóiva peteĩte ta'ãnga. Tipografía oñembosarái ha ombojehe'a peteĩ fuente Industrial ymaguare peteĩ Script ko'ãgagua rehe.

The Recognition

About the A' Design Award Brónse

Meat n Beer Marka Diseño ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Meat n Beer Marka Diseño ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Meat n Beer Marka Diseño ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meat n 'Beer was thought to be a reference store in the sale of Meats and Special Beers. From internationally famous brands to national reference beers, and meats with Kobe Beef from waygu. The logo came from the junction of the two products, uniting in a single symbol, using the negative space for that, where text and image form a single image. The drawing made from straight lines makes a strong and sturdy shape with an artisan shaped style.
Dimensions & Packaging: Packaging and the paper bags came in various shapes for each type and size of product.
Tags: Meat, beer, store, kobe, brand, logotype, packaging, design, prime
Production Technology: Several pieces were produced, from kraf paper bags printed on offset, corten steel facade plate, growler bottle and silk screen printed cups, thermal bags, business cards, wrapping paper and a wooden box with the logo cut out laser for special gifts.
Design Challenge: The two main challenges were to use common and well-known forms and used in a unique and innovative way incorporating elegance and authenticity.
Research: The survey was conducted with a group of consumers and friends of the owners, both in the preparation of the briefing and in the brand approval focus group.
Inspiration: Inspired by the traditional cattle heads with their pointed horns, we transform this iconic design into a modern, rustic wireframe vector shape, interacting with another traditional element, the longneck beer bottle. The two unite in a positive and negative, succinct and elegant way.
Project Duration: Started in july 2016, and ended with the opening of the second store in december 2018.
Operation Flow: The design was done thinking together with the architecture project, so that the whole of the store and brand was integrated.
Team Members: Mateus Matos Montenegro