Care for Mom to Be Sy Ha'etaha rehegua Ñehesarai Marandu Ñemoherakuã Seyon Kim omba'apóva

Care for Mom to Be Sy Ha'etaha rehegua Ñehesarai Marandu Ñemoherakuã Seyon Kim omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Tekove Aty Jejapo Ñeha'ã Categoría-pe.

BrónseTekove Aty· 2020

Care for Mom to Be Sy Ha'etaha rehegua Ñehesarai Marandu Ñemoherakuã

Seyon Kim -gua

Mba'eporuhára: Seyon Kim

A' Design Award Brónse Rembiporuarã Tekove Aty Categoría-pe

26,133

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #87971 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Care for Mom to Be Sy Ha'etaha rehegua Ñehesarai Marandu Ñemoherakuã Rehegua

Care for Mom To Be he'ise peteĩ marandu ñemoherakuã opavavepe g̃uarã, oñe'ẽva kuña ñemoñare rehegua oikoháicha viajeramo. Pe kampaña ojerure umi hendápe ohóvape ome'ẽ hag̃ua hendápe peteĩ tren-pýpe térã peteĩ ñuhã kotypy peteĩ ta'ýra ñemoñarépe g̃uarã. Pe ta'anga rechaukaha oñemboguata peteĩ logo-gui ombojoajúva peteĩ kuña ta'ýra ñemoñare rekove peteĩ py'a rechaukaha reheve, ohechaukáva ta'ýra ñemoñare ha jehecha porã. Peteĩ sa'y asy ha pyahẽ oñembohovái rupi, ojeporu peteĩ tesaka he'ẽ py'aite jehecha porã rehegua. Umi kartéles ha umi ticket subte oguerekóva pe logo oñemoĩ umi estación ha umi ñuhã rendápe.

Jeguerohory

A' Design Award Brónse Rehegua

Care for Mom to Be Sy Ha'etaha rehegua Ñehesarai Marandu Ñemoherakuã ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Care for Mom to Be Sy Ha'etaha rehegua Ñehesarai Marandu Ñemoherakuã ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Care for Mom to Be Sy Ha'etaha rehegua Ñehesarai Marandu Ñemoherakuã ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Care for Mom To Be is a campaign that promotes awareness of the needs of traveling pregnant women. It encourages other to offer a seat on a train or a place to park their car. The campaign grows from a logo that combines the figure of a pregnant person and the shape of a heart. This was designed to appeal to both men and women, and to encourage both sexes to respond positively.
Tuichakue ha Ñemyenyhẽ: Poster: 27"x40"
Subway ticket: 1.5"2.5"
Ñe'ẽ Rape: care, pregnant, awareness, campaign
Ñeapopy Tecnología: The human figure and heart embedded in the logo are meant to represent a “pregnancy” and “care,” with or without the supporting text. In its full form, it uses a simple twist of a familiar isotype figure, balanced with supporting text.
Diseño Jepy'apy: The design challenge was to create that is easy to understand and something memorable. I also wanted to choose the brand color that is more neutral so the pregnancy or women related color doesn't always have to be a pink color. The warm pastel color of mixed red and orange was chosen to represent the underlying significance: Hope, Love, Care, and Belongingness. The word-mark and overall typeface are Neutral that is a friendly sans serif text font with unmistakable character yet universal appeal.
Ñesẽheka: There was a huge issue in South Korea about the suffering of pregnant women who commute in the subway. I also realized that in the United States, there isn't any designated seats or parking spaces for pregnant women. I read an article from the New York Times and also a few blog posts discussing the low awareness of pregnant people in the U.S. When I interview pregnant women, the answer for this issue wasn't complicated to be solved. More care in the public such as offering a seat to them or a bit more generosity was what they really needed.
Inspiración: Pregnant women are often overlooked, especially in transit. This campaign endeavors to promote awareness of the needs of pregnant women, and encourages others to create a more welcoming environment for them.
Proyecto Ára Tuichakue: 3 weeks in New York City.
Mba'apo Rape: This campaign is intended to be viewed in public especially for people in a commuting location like a subway station and parking lot. By looking at the promotional materials, and actually being able to physically interact with the subway ticket with the campaign logo, the viewers can raise their awareness about care for pregnant women.
Aty Rembiguái: Seyon Kim
Ta'ãnga Mba'eñemoneĩ: Photographed by Seyon Kim