MAU Vegas 2019 Tembiaporã by Shreya Gulati

MAU Vegas 2019 Tembiaporã by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 A' Design Award Fiero in Ñemomarandu Jejapo Competition Category.

FieroÑemomarandu· 2020

MAU Vegas 2019 Tembiaporã

by Shreya Gulati

Client: Houndstooth

A' Design Award Fiero Winner in Ñemomarandu Category

12,806

Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Tembiaporã

Mobile Apps Unlocked térã MAU Vegas ha'e ko yvy ape ári tembiaporã tuichavéva app móvil rehegua. Ombyaty marca tuichavéva Silicon Valley-gui oĩháicha Spotify, Tinder, Lyft, Bumble ha MailChimp ambue haguépe. Houndstooth-pe oñeme'ẽ tembiapo omoheñói hag̃ua, omoha'ãnga ha ojapo hag̃ua opaite tembiaporã ta'ãnga jehechauka ha reko digital 2019 aryguápe g̃uarã. Tembiaporã oñeha'ãvo omboguata hembyre tecnología rendápe, omoheñói peteĩ sistema ikatúva ohechauka upéva ta'ãnga rupive ha ombohape oúva hesekuéra tembiaporã ryepýpe opavavete hendápe.

The Recognition

About the A' Design Award Fiero

MAU Vegas 2019 Tembiaporã ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ MAU Vegas 2019 Tembiaporã ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. MAU Vegas 2019 Tembiaporã oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap