Butterfly Butterfly: Aeronave Apykaguasu by James Lee

Butterfly Butterfly: Aeronave Apykaguasu by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Mba'yru Jejapo Competition Category.

PlátaMba'yru· 2020

Butterfly Butterfly: Aeronave Apykaguasu

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

A' Design Award Pláta Winner in Mba'yru Category

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Colors

The Design

About Butterfly Butterfly: Aeronave Apykaguasu

Butterfly ha'e peteĩ aeronave apyka rembiporu iñambueva'ekue oikuaáva oñemoambue premium económica apyka ha business class apyka opytu'úva rovái. Peteĩteĩ Butterfly koty oguereko mokõi apyka oñeñenóva ha ojuehegua oñemboja'óva ojueheravei, ha mokõive apyka oñeme'ẽ premium económicamo. Aeronave rembiapohára ikatu ombojere ovetã ykére apyka omoheñói peteĩ guata ykére, ha upéicha oñemoheñói peteĩ business class koty peteĩ mba'apohárape ĝuarã. Ombojerévo avei tape ykére apyka oñemoheñói peteĩ henda joja guasu oke haĝua. Ko rembiporu ohejáva mba'apoharakuérape ombosako'i aeronave rovyvýi oñemoambuévape ha oiporu porã heta yvýpe.

The Recognition

About the A' Design Award Pláta

Butterfly Butterfly: Aeronave Apykaguasu ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Butterfly Butterfly: Aeronave Apykaguasu ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Butterfly Butterfly: Aeronave Apykaguasu ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne