Go Training Institution Marca Apo'i (Branding) by Seethink

Go Training Institution Marca Apo'i (Branding) by Seethink is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Ta'ãnga Jejapo Competition Category.

BrónseTa'ãnga· 2020

Go Training Institution Marca Apo'i (Branding)

by Seethink

Client: Seethink

A' Design Award Brónse Winner in Ta'ãnga Category

10,777

Verified Award Winner

Verify Award Status for #89233

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Go Training Institution Marca Apo'i (Branding)

Go Training Institution ha'e peteĩ proyecto identidad visual-gua, ojejapóva peteĩ mbo'ehao odokéva mba'e purahéi guarania Go-pe, oikóva China retãgui. Ko identidad oiporu mba'e apyra positiva ha negativa, peteĩ jehecha visual ojogua umi mbaretépe ojejuhúva Go rekópe. Línea dibujo estilo ñe'ẽndy ha pinta tradicional oñemoĩ oñondive umi jekuaa oñemba'apóvo Go-pe. Umi mba'e tradicional ojoaju umi forma aja'y ha ko'ãgagua ojoguáva mitãnguérape g̃uarã. Umi mba'e ojehaipyre oĩ tarjeta réra, kuatia ñe'ẽ haipyre ha tarjeta mbo'esyry, ojejapóva impresión digital ha grabado láser-pe. Pe intención ha'e omoherakuã visualmente pe cultura chino-gua.

The Recognition

About the A' Design Award Brónse

Go Training Institution Marca Apo'i (Branding) ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Go Training Institution Marca Apo'i (Branding) ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Go Training Institution Marca Apo'i (Branding) ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is branding design for Eastart which is a training institution of Chinese Go.Designers did visual identity system for it to make promotion of the Chinese traditional culture and establish links between kids who are interested in Go and this intellectual culture. Besides, the combination of traditional elements and contemporary young elements is also a highlight point.
Dimensions & Packaging: Name card: 50mmx90mm
Writing paper: 210mmx297mm
Teaching card: 50mmx60mm
Tags: Branding, Visual Identity, Chinese Culture, Graphic, Logo, Children Training
Production Technology: Digital printing, Laser engraving etc.
Design Challenge: Finding the balance between traditional serious elements and modern young style to be suitable for children.
Promoting Chinese culture via visual language in a special and easy way.
Research: Inspirational research was conducted through discussions and interviews with clients and designers in Seethink.
Inspiration: 1.The culture of Chinese Go is similar with Yinyang. That reminds designers of Shigeo Fukuda who is best at positive and negative shapes.
2.The gesture of playing Go is relevant to that of Buddhism which is always showed with Baimiao, a kind of Chinese art with line drawing in traditional ink and brush style. Therefore, the two elements were combined.
Project Duration: The project started in March 2019 in Taiyuan and finished in July 2019, and the inaugural ceremony was in 1st, July.
Operation Flow: The institution is a good place to see the achievement and feel the atmosphere.
Patents: There are no patents or copyrights in force at the moment.
Team Members: Zhu Ming
Du Yanting
Liu Xinyu
Sui Guowen
Wu Jiang
Wang Zhuhui
Qi Hao
Image Credits: Creative Director/ Zhu Ming, Designer/Du Yanting, Liu Xinyu, Li Yuning, Wang Zhuhui，Illustrator/Wu Jiang