Capsules of Wonder Tape Jeroike Rapea by Hong Kong Trade Development Council

Capsules of Wonder Tape Jeroike Rapea by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Ñembyaty Jejapo Competition Category.

BrónseÑembyaty· 2020

Capsules of Wonder Tape Jeroike Rapea

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

A' Design Award Brónse Winner in Ñembyaty Category

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Verified Award Winner

Verify Award Status for #90049

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Capsules of Wonder Tape Jeroike Rapea

Kuatia Moñe'ẽ: Capsules of Wonder ha'e peteĩ tape jeroike oñemboguatáva peteĩ relojkuéra jecha hall-pe Hong Kong-pe. Pe 1800 metro cuadrado ryepýpe oñembohovái umi ohóvape ohecha mboyve 140 relojkuéra marca opa yvóra guigua. Peteĩ okẽ hexagonal, LED yvyguýpe reheve, ogueraha peteĩ tapére 45 metro puku ha 6 metro yvate. Peteĩ koty ijurujáva oguereko peteĩ escenario umi productokuéra jehechauka, seminario ha recepción-guápe g̃uarã. Irundy okẽ hexagonal ojepe'a umi tenda temáicha rérava Arctic Retreat, Aqua Pod, Botanic Lab ha Time Observatory. Umi ógape ojejapo aluminio sistema ojeporujeýva rehe, ojahéivo vinilo ta'ãnga ojeipysóva rehe.

The Recognition

About the A' Design Award Brónse

Capsules of Wonder Tape Jeroike Rapea ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Capsules of Wonder Tape Jeroike Rapea ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Capsules of Wonder Tape Jeroike Rapea ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Salon de TE was the only hall opened to the public at this Hong Kong watch fair. Its purpose was to showcase 140 international premium watch brands. The design brief was to create a 1800m2 introductory passageway experience for its visitors. The passageway had to stimulate the feeling of new discoveries before visitors embark to discover the various watch brands. A futuristic theme was created to include a welcome reception, VIP lounge and an open stage area for multifunctional activities.
Dimensions & Packaging: Acrylic mirrored cladding was used in the reception and VIP lounge. A 3m high x 5m wide hexagon shaped gateway with a LED screen greeted the visitors into the 45m long x 7.5m wide x 6m high passageway of the Salon de TE hall. An interactive screen at 3m high x 9m wide was placed near the entrance space. Further inside the passageway was an open chamber area 17m diameter that housed a 9m stage wide stage. Multifunctional activities include product parades, cocktails and seminars was used in the space.
Tags: Trade, Hong Kong, Fashion, Music, Installation, Outer Space Journey, Exhibition, Design, Organiser, Fair
Production Technology: The production avoided the use of heavy wooden structures instead, all the walls were made with reusable aluminium systems covered with stretched vinyl prints. The furniture, props, lighting and LED screens were hired. Biodegradable carpets covered the exhibition hall flooring. Experiences such as a fragrant olfactory garden along with augmented and virtual reality technology were integrated into the spatial design.
Design Challenge: The most challenging part was finding a design concept different from any previous design concept used for this marketing show. The most important aspect was the design had to heightening the public perception and awareness of the Salon de TE and the watch industry. After analysing various ideology and themes on adventures of new discoveries, a futuristic capsule to take the visitors to different worlds seemed ideal. From this, the whole design process went into development.
Research: Inspiration to design the introductory passageway derived from the challenge of the brief. The new design was intended to evoke the visitors’ curiosity with new discoveries. This led to the idea of curating a futuristic journey under the main concept Capsules of Wonders. Subsequently, 4 different unique experience named Arctic Retreat, Aqua Pod, Botanic Lab and Time Observatory was created for the visitors before they set out to the different categories into this specialised hall.
Inspiration: Inspiration for the introductory passageway design came from the organiser's requirement of stimulating the imagination of the visitor with the feeling of new discoveries. This led to researching imaginary science fictional worlds of holodecks and time capsules. From this series of futuristic themed experienced was depicted and developed under the concept name Capsules of Wonder.
Project Duration: The project duration was 3 months from initial briefing to onsite completion. It was launched on the 4th of September 2018 and ran for 5 days. Only 3 days were allowed for the move in and onsite set up. Salon de TE was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Operation Flow: The flow starts with a futuristic departure lounge to evoke the visitors’ curiosity of new discovery. Inside the introductory passageway, dramatic lighting and interactive experiences enabled a heightened visual story telling experience. An open chamber with a stage was created to house multifunctional promotional activities. Within this, 4 hexagon portals would lead into unique themes such as Artic Retreat, Aqua Pod, Botanic Lab and Time Observatory to reflect the different zones.