Wood and Tree Cartel by Yu Zhuang is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.

PlátaTa'ãnga· 2020

Wood and Tree Cartel

by Yu Zhuang

Client: Jia Saitama

A' Design Award Pláta Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #90059

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Colors

The Design

About Wood and Tree Cartel

Wood and Tree ha'e peteĩ cartel ojejapóva peteĩ seminario arquitectura rehegua g̃uarã ojejapóva Tokio, Japón-pe. Pe seminario tema ha'e mba'éichapa oñeporu pyahu yvyra, peteĩ material ymaguare, arquitectura moderna-pe. Ko cartel oiporu peteĩ ñe'ẽ gráfico moderno ombojoguaha g̃uarã peteĩ ta'anga ymaguare yvyra apu'a rehegua. Oñeha'ã heta línea papapy, anambusu, ijkarapã ha isa'y iñambuéva ojejapo g̃uarã pe patrón. Pe resultado ha'e matemático ijestructura-pe, ha katu opyta gueteri pe porã naturáleva. Ko cartel oguereko 210 metýpe 297 milímetro. Oñemboja peteĩ okẽme, upépe umi visitante ikatu oipe'a folleto michĩ.

The Recognition

About the A' Design Award Pláta

Wood and Tree Cartel ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Wood and Tree Cartel ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Wood and Tree Cartel ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
Dimensions & Packaging: Width 210mm x Height 297mm
Tags: Modern, mathematical, nature, minimal, geometric
Production Technology: Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
Design Challenge: The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
Research: The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
Inspiration: The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
Project Duration: The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
Operation Flow: It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
Team Members: Zhuang Yu
Image Credits: Image #1: illustrator Zhuang Yu, 2018.
Image #2: illustrator Zhuang Yu, 2018.
Image #3: illustrator Zhuang Yu, 2018.
Image #4: illustrator Zhuang Yu, 2018.
Image #5: illustrator Zhuang Yu, 2018.