Brónse Ta'ãnga · 2020
Pleady Branding Marca Rekove
- A' Design Award Brónse 2020 in Ta'ãnga
- CLIENT: Good Morning Inc
- Estimated Number of Design Views: 29,478
- Verification code 2367930E9C · Verify this award
Colors
About Pleady Branding Marca Rekove
Pleady Branding ha'e peteĩ marca rekove programa ojejapóva peteĩ taping apoha especializado g̃uarã. Pe programa oipyguara pe marca réra, pe marca logo, packaging, websites, productos catálogo, marca movie-kuéra ha trade show booth-kuéra. Pe téra ombojoaju umi ñe'ẽ play ha ready. Pe comunicación ojejapo pe tagline Tape or Lose ha peteĩ visual clave peteĩ kuñataĩ oñaníva rehegua, oñemoheñoiva pe línea ohasáva pe logo rupi. Peteĩ marca color amarillo-verde ohechauka pe enfoque atleta-kuéra rehegua. Pe color management omoĩ pe marca color consistente kuatiápe, film-pe ha pantalla-kuérape.
About the A' Design Award Brónse
Pleady Branding Marca Rekove ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Pleady Branding Marca Rekove ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Pleady Branding Marca Rekove ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.
Press Kit
- Unique Properties
- We supported the brand launch of the specialized taping manufacturer PLEADY. We developed the elements that form the core of the brand, such as the brand name and brand logo, positioning communications around the tagline Tape or Lose, and the key visual of a female runner. Our goal with the design was to provide a unified worldview and an identical brand experience at all touchpoints.
- Dimensions & Packaging
- Naming / Logo / Packaging / Websites / Product catalogs / Brand movies / Trade show booths, etc.
- Tags
- Taping, Kinesiology Tape, PLEADY, Three S inc., Made in Japan
- Production Technology
- Brand color control was another challenge. We performed color management to ensure that the brand color would create the same impression whether it was reproduced on paper, film, or a monitor.
- Design Challenge
- Taping is a mature market, so the challenge was to establish a brand clearly differentiated from the competition despite being a latecomer. We formulated the tagline Tape or Lose and the distinctive yellow-green brand color to underscore the fact that the brand targets athletes. In addition, we created a single visual embodying the brand’s worldview, and utilized it in catalogs, websites, and trade show booths.
- Inspiration
- The brand name is a portmanteau of play and ready. It expresses support for thorough conditioning through the provision of high-quality taping to athletes. The key visual of a female runner draws inspiration from the brand logo, which has a line in the brand color running through it.
- Project Duration
- PLEADY launched in July 2019.
- Operation Flow
- We seamlessly integrated brand development with the development of communication tools. This production framework allowed us to successfully create a unified worldview for all touchpoints, despite a tight production schedule.
