Camel Robot Ta'anga Digital rembiapokue by Edu Torres

Camel Robot Ta'anga Digital rembiapokue by Edu Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Itaju in Computadora Ta'ãnga Competition Category.

ItajuComputadora Ta'ãnga· 2020

Camel Robot Ta'anga Digital rembiapokue

by Edu Torres

Client: Camel

A' Design Award Itaju Winner in Computadora Ta'ãnga Category

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Colors

The Design

About Camel Robot Ta'anga Digital rembiapokue

Camel Robot ha'e peteĩ ta'anga digital rembiapokue omoambuéva peteĩ marandu ra'anga (logo) peteĩ mymba robótica ramo. Ko ta'anga ojejapo peteĩ modelo tridimensional ramo ha oñemboguapy resolución yvatépe ojeimprimi hag̃ua ha ojehechauka hag̃ua exposición ha oficina rendápe. Umi referencia ojegueru máquina industrial, robótica ha ciencia ficción-gui. Hete ojeavri michĩmi, upévare umi cable hyepypegua ha pe fuente de energía ojehecha gueteri. Peteĩ color hovy neutro ha iñypytũva ojoaju omohenda hag̃ua maña pe silueta principal-re. Pe detalle mbarete oñemohenda porã opyta hag̃ua ojegueroviaháicha ha ndahasýiva ojehecha kuaa.

The Recognition

About the A' Design Award Itaju

Camel Robot Ta'anga Digital rembiapokue ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Camel Robot Ta'anga Digital rembiapokue ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Camel Robot Ta'anga Digital rembiapokue omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.