A Valley In The City Marketing Experience Center by Song Han

A Valley In The City Marketing Experience Center by Song Han is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Ogapype Jejapo Competition Category.

PlátaOgapype· 2020

A Valley In The City Marketing Experience Center

by Song Han

Client: Shenzhen Horizon Space Design Co., Ltd

A' Design Award Pláta Winner in Ogapype Category

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Verified Award Winner

Verify Award Status for #90964

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About A Valley In The City Marketing Experience Center

A Valley In The City ha'e peteĩ marketing experience center, oñemboguatáva iñórga ryepýpe umi yvyty, ñu ha ysyry Guangdong retãgua rehegua. Umi ta'ãnga biónico omoheñói peteĩ tekoha modérno ha simple, peteĩ ñu ñemi táva ryepýpe. Pe ñu ha umi óga oñembotypýva oñemama aluminio morotĩ ojejapívape, omeẽva pe tekohápe peteĩ ijysajakuéra iñambuéva. Umi ovetã oñemyasãi umi tápia rehe ojehechauka hağua umi jehecha tape rupive. Peteĩ takuára arte apopyre ojejapóva umi mba'apo yma jeporeka rembiapokuéra rupive, oipysóva 300 métro rupi pe tekoha rupive.

The Recognition

About the A' Design Award Pláta

A Valley In The City Marketing Experience Center ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ A Valley In The City Marketing Experience Center ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. A Valley In The City Marketing Experience Center ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The space not only creates a futuristic experience, but even recaptures the well established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Dimensions & Packaging: Installation artwork named Murmuring Zephyr,The length is about 300 meters.
Tags: Urban Ravines,Murmuring Zephyr，Estate Marketing Experience Center,Shenzhen Horizon Space Design Co., Ltd，Song Han ,
Production Technology: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape.
Design Challenge: This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
Research: The space design gets its inspiration from Guangdong provinces hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.The space not only creates a futuristic experience, but even recaptures the well-established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
Inspiration: The space design gets its inspiration from Guangdong province hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.
Project Duration: The project started in April 2018 in Huizhou and finished in April 2019 in Rimini, and was exhibited in Huizhou in April 2019.
Operation Flow: The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. On the walls are scattered window apertures. These openings cannot only provoke your memories, but also create fine sights along the way. You can relish a garden, a space of rich layers.
Team Members: Shenzhen Horizon Space Design Co., Ltd.
Song Han
Image Credits: Main Image: Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #1:Photographer XuFeng Jin, The reception area,Designer Song Han,2019.
Optional Image #2:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #3:Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019.
Optional Image #4:Photographer XuFeng Jin, Art installation area,Designer Song Han,2019.