Terark Ta'ãnga Identidad Ñemboguata Tong Wen omba'apóva

Terark Ta'ãnga Identidad Ñemboguata Tong Wen omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2020

Terark Ta'ãnga Identidad Ñemboguata

Tong Wen -gua

Mba'eporuhára: Tong Wen

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

10,547

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #93931 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Terark Ta'ãnga Identidad Ñemboguata Rehegua

Terark ha'e peteĩ ta'ãnga identidad ojejapo peteĩ tecnología mba'apoha rehegua, omba'apóva big data ñemyatyrõ ñemomba'e rehe. Ko diseño ojejapo peteĩ dot matrix rehe, ojoajúva heta color gradiente reheve. Umi kyta ojoajúva porãite ojapo peteĩ letra T, pe letra ypy pe empresa réra ryepýpe. Oñemoĩ heta gradiente shader, ikatu haguã pe identidad oñemoambue heta jeporu rã. Avei oñemboguata peteĩ fuente ojejapova especialmente ha peteĩ dot patrón, oiporu haguã imprenta ha ambue material rupive. Pe identidad oñemoĩ folleto, año kuatiañe, tarjeta de presentación ha ykuahague ryru rehe.

Jeguerohory

A' Design Award Fiero Rehegua

Terark Ta'ãnga Identidad Ñemboguata ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Terark Ta'ãnga Identidad Ñemboguata ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Terark Ta'ãnga Identidad Ñemboguata oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Tuichakue ha Ñemyenyhẽ: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Ñe'ẽ Rape: Technology, branding, identity, logo, font
Ñeapopy Tecnología: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Diseño Jepy'apy: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Ñesẽheka: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiración: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Proyecto Ára Tuichakue: This project took 3 month from end to end. Main design part was done in San Francisco.
Mba'apo Rape: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.