Avgoulakia Kit Ñemuhã by Antonia Skaraki

Avgoulakia Kit Ñemuhã by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award Fiero in Ta'ãnga Jejapo Competition Category.

FieroTa'ãnga· 2021

Avgoulakia Kit Ñemuhã

by Antonia Skaraki

Client: Zouras Farm

A' Design Award Fiero Winner in Ta'ãnga Category

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Verified Award Winner
Verify Award Status for #94660

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Colors

The Design

About Avgoulakia Kit Ñemuhã

Mba'épa oñepyrũ tenonde: ryguasu térã hy'a? Upéva ha'e peteĩha porandu oñembohovái vaerã jepi, ha katu ko tembiapópe oĩ ambue porandu avei. Reipotáramo reikũ'e peteĩ tembiaporã ymaguare peteĩ taperekápe oñeha'ãrõ'ỹva ha iñambuéva, mba'épa reikotevẽ? Ñepyrũrã, peteĩ ñemopomombyry oñeha'ãrõ'ỹva ikatúva ojesareko. Upéva ojejapo vaerã Avgoulakia marca-pe guarã, peteĩ haĩha apopyréva rupive ikatúva ohechauka mba'éichapa ko marca ha'e ijojaha'ỹva, peteĩ taperekápe ko'ãgagua, iñambuéva ha vy'apavẽva.

The Recognition

About the A' Design Award Fiero

Avgoulakia Kit Ñemuhã ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Avgoulakia Kit Ñemuhã ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Avgoulakia Kit Ñemuhã oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensions & Packaging: kit: paper, 479 x 1157 (mm)
Tags: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Production Technology: Paper. Environmentally friendly.
Design Challenge: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Research: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiration: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Project Duration: The project began in 2018 and finished in 2019 in Athens, Greece.
Operation Flow: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019