Masstone Moda Boutique Interior Ñemyatyrõ by SpActrum

Masstone Moda Boutique Interior Ñemyatyrõ by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Brónse in Ogapype Jejapo Competition Category.

BrónseOgapype· 2021

Masstone Moda Boutique Interior Ñemyatyrõ

by SpActrum

Client: SpActrum

A' Design Award Brónse Winner in Ogapype Category

9,210

Verified Award Winner

Verify Award Status for #95371

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Masstone Moda Boutique Interior Ñemyatyrõ

Masstone ha'e peteĩ moda boutique interior ñemyatyrõ, oĩva Taiyuan, China-pe. Ko boutique ojoko 520 metro cuadrado-cha, mokõi pisohápe, ha oñemboja peteĩ yvy koty apytepegua ojehechauka hag̃ua. Peteĩ tape yvate ipoꚙyva ogueraha okẽ guasúpe, ha peteĩ tape yvate ojoaju peteĩ plataforma yvateguávo. Mbohapy escalera mbykymi omoĩve ambue tapepe. Umi tape yvate, plataforma ha escalera oipytyvõ desfile de moda, oñemondekuaa, oñeñemu ha oñemongyahẹ hag̃uáicha. Umi material ojeporúva: aluminio anodizado apepu, GRG, terrazo ha peteĩ estructura akã'imbaite. Peteĩ ñana hovyũ oñeñotỹva oipuru y automáticamente, omoẹmbegue ha omoambueve umi forma geométrica. Umi estructura de hormigón opyta ojehechakuaa hendive.

The Recognition

About the A' Design Award Brónse

Masstone Moda Boutique Interior Ñemyatyrõ ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Masstone Moda Boutique Interior Ñemyatyrõ ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Masstone Moda Boutique Interior Ñemyatyrõ ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan