Yulai Fang Tenda Karu Ryepýpe by Yue Jiang

Yulai Fang Tenda Karu Ryepýpe by Yue Jiang is a highly esteemed winner of the very prestigious 2020 A' Design Award Brónse in Ogapype Jejapo Competition Category.

BrónseOgapype· 2020

Yulai Fang Tenda Karu Ryepýpe

by Yue Jiang

Client: MET Creative Brand

A' Design Award Brónse Winner in Ogapype Category

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Verified Award Winner

Verify Award Status for #95749

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Colors

The Design

About Yulai Fang Tenda Karu Ryepýpe

Yulai Fang ha'e peteĩ tenda karu ryepy oguerekóva 215 metro cuadrado peteĩ shopping mall okakuaáva mbytépe. Ko diseño omoĩ ha ombojo'a figura geométrica-kuéra oñemoĩmbaite hağua peteĩ fachada oñondivepáva. Terrazzo ha akero stainless steel omboja'o umi tenda okapegua ha ryepygua. Ojeike hag̃ua rendápe oñeñongatu umi sa'y orange ha hũ, marca rembiapoukapy hendaguáicha. Peteĩ jeike jahavéva ha'e semi-open, ohejáva tesape ha jehecha oike ha osẽ. Yguasu akerohína omomichĩve umi tenda yvýpe oĩva rembiasakue pohýi ha omoheñói ombohovái reflejo iporãva. Peteĩ mesa puku ha peteĩ mesa cuadrada oñangareko heta tapicha oikéva ohovái.

The Recognition

About the A' Design Award Brónse

Yulai Fang Tenda Karu Ryepýpe ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Yulai Fang Tenda Karu Ryepýpe ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Yulai Fang Tenda Karu Ryepýpe ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This 215-square-meter restaurant project is located in a busy shopping mall with many shops. Through the connection and superposition of geometric shapes, designers use interesting thinking to transform it into a combination of facades. The ingenious intervention and application of terrazzo material and mirror stainless steel make a good division of indoor and outdoor space.
Dimensions & Packaging: The project covers a total of 215 square meters. The whole space shows its own personality in the blending of fashion and art.
Tags: Interior, Restaurant, Modern, Fish Boyfriend, Bubble Gallery, Fashion, Enthusiastic, Immersive, Young
Production Technology: Entering the store, the bright color layout, as well as the combination of rigid and soft materials, gives people a fresh sensory experience. The integration of curve and straight line enhances the sense of space and creates the visual sense of fashion and simplicity.
Design Challenge: The use of mirror smallpox reduces the sense of depression in the low overhead area, and its reflective effect also presents a colorful, diverse and dramatic visual effect for customers.
Research: With the increasingly strong demand for experiential consumption, people's pursuit of restaurants is no longer limited to simple taste and temptation, but more yearning for the brand culture and the spiritual space constructed by its extension. The semi-open door head design not only satisfies the free circulation of light and view, but also makes the facade of the whole restaurant form a more simple and prominent expression.
Inspiration: As the image display of this brand's flagship store, the entrance retains the orange and black color matching of the main vision, bringing fashionable and enthusiastic tone to the whole space. The designer tries his best to create the IP image of "Fish Boyfriend". While enhancing brand recognition and penetration, it provides a totally immersive theme park dining experience, which easily captures the hearts of young female customers.
Project Duration: The project started in April 2019 in Chongqing and finished in May 2019 in Chongqing.
Operation Flow: The long table area and the square table area complement each other, which not only enriches the spatial level, but also meets the needs of different consumer groups. Simple tone collocation and exquisite detail pursuit reflect a delicate lifestyle, a avant-garde aesthetic concept, and a lively space atmosphere.
Patents: Copyrights belong to Yue Jiang, 2019.
Team Members: Yue Jiang
Ting Pan
Yanhong Li
Image Credits: Image #1: Photographer Yiwen Xu, Dining Area, 2019.
Image #2: Photographer Yiwen Xu, Dining Area 2, 2019.
Image #3: Photographer Yiwen Xu, Dining Area 3, 2019.
Image #4: Photographer Yiwen Xu, Dining Area 4, 2019.
Image #5: Photographer Yiwen Xu, Entrance, 2019.