Hch Primary Function: Jeguaka Ñemuha Ryepy Diseño by SpActrum

Hch Primary Function: Jeguaka Ñemuha Ryepy Diseño by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Pláta in Ogapype Jejapo Competition Category.

PlátaOgapype· 2021

Hch Primary Function: Jeguaka Ñemuha Ryepy Diseño

by SpActrum

Client: SpActrum

A' Design Award Pláta Winner in Ogapype Category

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Verified Award Winner

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Colors

The Design

About Hch Primary Function: Jeguaka Ñemuha Ryepy Diseño

HCH ha'e peteĩ jeguaka ñemuha oĩva peteĩ shopping mall pyahúpe. Pe diseño oñemboheko pe columnar hall simétrico rehe, ombojevýva peteĩ basílica clásica plano. Upévare pe ryepy oñemomýi peteĩ commercial teko guive peteĩ marangatu tekópe. Pe layout avei oñembopyenda umi templo griego yma ha Acrópolis eje visual principios rehe. Mbohapy jokoha pytã oñemohenda ojo'ápe okuái ha ombosape'ávo umi visitante pe tenda pypuku rupive. Umi mannequin ikatu oñemoinge umi jokoha ape ku'ápe oñemohenda hag̃ua peteĩ runway. Ojeporu concreto omombaretéva vidrio-fibra rehe, terrazzo ha kuarepoti.

The Recognition

About the A' Design Award Pláta

Hch Primary Function: Jeguaka Ñemuha Ryepy Diseño ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Hch Primary Function: Jeguaka Ñemuha Ryepy Diseño ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Hch Primary Function: Jeguaka Ñemuha Ryepy Diseño ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG