Heytea Lab Shenzhen OCT Harbor Óga Ryepy Jegua Ñemuha peguarã by Uno Chan

Heytea Lab Shenzhen OCT Harbor Óga Ryepy Jegua Ñemuha peguarã by Uno Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award Itaju in Ogapype Jejapo Competition Category.

ItajuOgapype· 2020

Heytea Lab Shenzhen OCT Harbor Óga Ryepy Jegua Ñemuha peguarã

by Uno Chan

Client: TOMO Interior Design Firm

A' Design Award Itaju Winner in Ogapype Category

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Verified Award Winner

Verify Award Status for #96008

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Colors

The Design

About Heytea Lab Shenzhen OCT Harbor Óga Ryepy Jegua Ñemuha peguarã

Heytea Lab Shenzhen OCT Harbor ha'e peteĩ óga ryepy jegua ojejapóva peteĩ ñemuha guasu tee ñemuha rérape g̃uarã. Pe tenda oguereko 1300 metro kuadrado ha oñemboja'o cinco laboratorio téma rehegua. Pe laboratorio jerére oĩva, pe laboratorio ojejapohápe yrypy'a, pe laboratorio mba'e he'ẽ rehegua ha pe laboratorio ta'anga rehegua oñemohenda óga renda peteĩháme, ha pe laboratorio tee kuaaharakuéra rehegua oñemohenda óga renda mokõiháme. Peteĩ jupiha geométrico ombojoaju mokõive renda ha ojapo pe óga ryepy mesa jehecharã. Tesape puku ha tesape kuatia vera oñemoinge pe techo ha metal grilla-kuérape. Aluminio espuma pehẽngue oĩva tápia ykepegua ojoavy pe metal satinado mbojeguapyre ndive.

The Recognition

About the A' Design Award Itaju

Heytea Lab Shenzhen OCT Harbor Óga Ryepy Jegua Ñemuha peguarã ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Heytea Lab Shenzhen OCT Harbor Óga Ryepy Jegua Ñemuha peguarã ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Heytea Lab Shenzhen OCT Harbor Óga Ryepy Jegua Ñemuha peguarã omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.