Extra Time Cinema Primary Function: Kuarahyʼã Ñemombeʼu, Taʼãnga Rendaguasu by XU Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Ogapype Jejapo Competition Category.
PlátaOgapype· 2020
Extra Time Cinema Primary Function: Kuarahyʼã Ñemombeʼu, Taʼãnga Rendaguasu
by XU Studio
Client: XU Studio
A' Design Award Pláta Winner in Ogapype Category
- 19,349
- Verified Award Winner
- Verify Award Status for #96785
The Design
About Extra Time Cinema Primary Function: Kuarahyʼã Ñemombeʼu, Taʼãnga Rendaguasu
Book Text: Extra Time Cinema ha'e peteĩ kuarahy'ã ñemombe'u ha taʼãngarenda ojejeruréva rupive, oĩva mokõiha yvyguy pegua peteĩ tembivende guasu Shanghái-pe. Pe hyepy oguereko 800 metrokuadrado. Peteĩ tembi'u ñemuha oĩ mbytépe peteĩ tenda kuã'apy'i reheguápe oguerekóva 9 metro radio, upévare pe tenda ikatu oservi cafetería-rã, ñemoañeteha rendarã, jeroky rechaukaha rendarã ha mba'e pyahu rechaukaha rendarã. Pe tapỹi okágui oñemama peteĩ inox jehesape jere'ambáva reheve, ha umi jehesa'ãnga ikambia ohóvo yvypóra ohasa jave. Umi inox ykére oguerekóva oñondiviaha ogueroĩ tesape huguakuéra ha kuarahy'ambáva plástico rehegua, hendýva hovy, hovyũ ha pytã rosa-pe.
The Recognition
About the A' Design Award Pláta
Extra Time Cinema Primary Function: Kuarahyʼã Ñemombeʼu, Taʼãnga Rendaguasu ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Extra Time Cinema Primary Function: Kuarahyʼã Ñemombeʼu, Taʼãnga Rendaguasu ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Extra Time Cinema Primary Function: Kuarahyʼã Ñemombeʼu, Taʼãnga Rendaguasu ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
- Dimensions & Packaging
- The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
- Tags
- Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
- Production Technology
- At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
- Design Challenge
- The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
- Research
- In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
- Inspiration
- Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
- Project Duration
- The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
- Operation Flow
- The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
- Patents
- Copyrights belong to XU Studio, 2019.
- Team Members
- Sabrina Xu
Chilcutt Xu
Ling Ding
C Luo
Jane Jiang
Mango He - Image Credits
- Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
