La Moitie Tenda Comercial Hetajere Mba'éva by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 A' Design Award Itaju in Ogapype Jejapo Competition Category.
ItajuOgapype· 2020
La Moitie Tenda Comercial Hetajere Mba'éva
by One Fine Day Studio & Partners
Client: One Fine Day
A' Design Award Itaju Winner in Ogapype Category
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- Verified Award Winner
- Verify Award Status for #97772
The Design
About La Moitie Tenda Comercial Hetajere Mba'éva
Pe proyecto La Moitie téra oñembyaty francés ñe'ẽme mokõiha he'iséva guive, ha pe diseño ohechauka porãite kóva pe equilibrio oñemoĩva mba'e ojuehéva apytépe: apu'a ha ta'ãnga apu'a, tesay ha pytũ. Pe tenda michĩ rupi, pe ekipo oheka omoĩ joaju ha ñemombyta avei mokõi tenda ñemuha ojoavýva apytépe mokõi sa'y ojuehéva jeporu rupive. Pe ñemombyta rosa ha hũ tenda apytépe hesakã, ha katu avei ñemboypy oñehecha ojuehéva jehecha hendágui. Peteĩ yvatejere espiral, mbyta rosa ha mbyta hũ, oĩ pe tenda mbytépe ha ome'ẽ.
The Recognition
About the A' Design Award Itaju
La Moitie Tenda Comercial Hetajere Mba'éva ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ La Moitie Tenda Comercial Hetajere Mba'éva ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. La Moitie Tenda Comercial Hetajere Mba'éva omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience. - Dimensions & Packaging
- Size (m2): 326
- Tags
- Catering, Fashion, experience, pink, black,
- Production Technology
- Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
- Design Challenge
- In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
- Research
- In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
- Inspiration
- La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
- Project Duration
- The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019. - Operation Flow
- In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
- Team Members
- Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang - Image Credits
- Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .
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