Youngor Fashion Concept Store Ñemuha ryepy jehecharã by Jeffrey Zee

Youngor Fashion Concept Store Ñemuha ryepy jehecharã by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Ogapype Jejapo Competition Category.

PlátaOgapype· 2020

Youngor Fashion Concept Store Ñemuha ryepy jehecharã

by Jeffrey Zee

Client: JFR Studio

A' Design Award Pláta Winner in Ogapype Category

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Verified Award Winner

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Colors

The Design

About Youngor Fashion Concept Store Ñemuha ryepy jehecharã

Youngor Fashion Concept Store ha'e peteĩ ñemuha ryepy jehecharã ojaho'íva 5000 metrocuadrado. Pe óga ypykue ha'e peteĩ globo mbytere ovetã rováre. Oñemboguepaite pe ryepy ha oñemopu'ã peteĩ ñangareko ko'ãva sombrilla-icha pe mbytépe. Umi kuára osẽva'ekue sombrilla ape rehe ohejakuaa pe tesape teete oike ha ojapo peteĩ tesape ha kuarahy'ã pehẽ mbeguemi. Pe ñangareko ko'ãva oguereko peteĩ elevador ha ojoaju umi ijýpe. Umi jupiha ipeva ñepyrũrãme oipuru oñehechauka hag̃ua umi tembiapo ha oñeguapy hag̃ua avei. Oñeipuru fiérro typýi, takuára ñembojoapy ha terrazzo.

The Recognition

About the A' Design Award Pláta

Youngor Fashion Concept Store Ñemuha ryepy jehecharã ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Youngor Fashion Concept Store Ñemuha ryepy jehecharã ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Youngor Fashion Concept Store Ñemuha ryepy jehecharã ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.