Project Yellow Marka Ñembo'eguasu by Yu Chen

Project Yellow Marka Ñembo'eguasu by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Ta'ãnga Jejapo Competition Category.

PlátaTa'ãnga· 2020

Project Yellow Marka Ñembo'eguasu

by Yu Chen

Client: Hubei University of Technology

A' Design Award Pláta Winner in Ta'ãnga Category

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Verified Award Winner

Verify Award Status for #98980

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Project Yellow Marka Ñembo'eguasu

Project Yellow ha'e peteĩ Proyecto Arte tuichavéva omopu'ãva concepto visual "Opaite Sa'yju" rehegua. Pe visión clave rehe, ojejapóta jechauka tuicháva okápe hetáichagua táva-pe, ha oñemoheñóita avei peteĩ serie mba'e cultural ha creativo. IP visual ramo, Project Yellow oguereko peteĩ ta'ãnga iporãitereíva ha peteĩ esquema sa'y energético omopu'ãva peteĩ visión clave joajupyre, ndojehesaráipo haguã. Oĩporã ñembo'eguasu tuicháva online ha offline-pe g̃uarã, ha mba'e visual oñemoheñóivape g̃uarã, ha'e peteĩ proyecto diseño ijojaha'ỹva.

The Recognition

About the A' Design Award Pláta

Project Yellow Marka Ñembo'eguasu ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Project Yellow Marka Ñembo'eguasu ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Project Yellow Marka Ñembo'eguasu ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen