Mixed Reality Tembiapo Ñepyrũ: Holográfica Ñemohenda by Aleksandr Volkov

Mixed Reality Tembiapo Ñepyrũ: Holográfica Ñemohenda by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award Pláta in Ñembyaty Jejapo Competition Category.

PlátaÑembyaty· 2020

Mixed Reality Tembiapo Ñepyrũ: Holográfica Ñemohenda

by Aleksandr Volkov

Client: Economiton

A' Design Award Pláta Winner in Ñembyaty Category

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Colors

The Design

About Mixed Reality Tembiapo Ñepyrũ: Holográfica Ñemohenda

Añetegua Ojehe'a jehe'a ha'e peteĩ holográfica ñemohenda ojejapyhýva ojejapo peteĩ mostrasiõ apéramo oñe'ẽva Moscú tavaguasu energía rembiapoukapy rehe. Ko ñemohenda oñemopyenda Pepper's Ghost pindýre, ojehupive ambue jehai'apytéva ndive. Peteĩ LED tapykue kotypy, mbohapy ivõi mba'e ojeitýva yvýpe ha techapy ári LED omimbíva oñondive omba'apo holográfica foil ndive, ita'anga ha ñe'ẽ ndive. Tesape ojeku'éva ha kuarahy'ãngue ome'ẽ umi mba'e ojeitývape peteĩ jeikuaa mbaretete oĩha rehegua. Umi ohóva oiporavo peteĩ mba'e ñe'ẽ ojekutúva pane rehe ha ohecha ta'anga ha grafico osẽ ha oveve yvytúre.

The Recognition

About the A' Design Award Pláta

Mixed Reality Tembiapo Ñepyrũ: Holográfica Ñemohenda ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Mixed Reality Tembiapo Ñepyrũ: Holográfica Ñemohenda ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Mixed Reality Tembiapo Ñepyrũ: Holográfica Ñemohenda ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.