Zacapa Reserva Limitada 2019 Ron Ryru Diseño by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Itaju in Mbovymi Oĩva Jejapo Competition Category.
ItajuMbovymi Oĩva· 2020
Zacapa Reserva Limitada 2019 Ron Ryru Diseño
by Michelle Mak - forceMAJEURE Design
Client: Diageo
A' Design Award Itaju Winner in Mbovymi Oĩva Category
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- Verified Award Winner
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The Design
About Zacapa Reserva Limitada 2019 Ron Ryru Diseño
Zacapa Reserva Limitada 2019 ha'e peteĩ diseño de empaque edición limitada peteĩ ron oñemohi'ãva'ekue ára pukukue rehe g̃uarã. Pe etiqueta hũngy sa'yju letra oro foil reheve omoporãve pe kaguy sa'yju ha oro sa'ykuéra. Pe petate banda héra ojekuaáva, peteĩ capia ipoñemby ojejapóva sa'y especial-pe ko edición-pe g̃uarã kuñakuéra artesana guatemalteca rembiapokue, oñemama pe botella jerére. Pe canister diseño ombojoaju sa'y ha textura oñemopu'ãva Guatemala yvy porãgui. Pe canister ári, pe petate banda ha pe banda ojekuaáva orekóva nota de cata ojehechauka sa'y oro-pe.
The Recognition
About the A' Design Award Itaju
Zacapa Reserva Limitada 2019 Ron Ryru Diseño ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Zacapa Reserva Limitada 2019 Ron Ryru Diseño ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Zacapa Reserva Limitada 2019 Ron Ryru Diseño omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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